Brands owned byHootsuite

The business behind Hootsuite.

Hootsuite
A social media management platform for scheduling, engagement, listening, and analytics.
113K estimated branded searches in Sep 2026
- AI social media tools worldwide: 12.9%, 3rd of 8
- Social listening platforms worldwide: 38.8%, 1st of 8
- Social media analytics platforms worldwide: 12.7%, 3rd of 8
- Social media management tools worldwide: 11.3%, 3rd of 10
- Social media scheduling tools worldwide: 11.3%, 3rd of 8
AdEspresso
AdEspresso is a tool for creating and managing Facebook, Instagram and Google ads.
1.3K estimated branded searches in Sep 2026
- Paid search management platforms worldwide: 7.4%, 5th of 7

Brand competitors

These brands are measured alongside Hootsuite’s in the same sets.

Metricool
1st place in AI social media tools worldwide estimated Share of Search at 51.4% in Sep 2026.
WordStream
1st place in Paid search management platforms worldwide estimated Share of Search at 37.5% in Sep 2026.
Optmyzr
2nd place in Paid search management platforms worldwide estimated Share of Search at 25% in Sep 2026.

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Brands owned byHootsuite

Hootsuite

AdEspresso

Brand competitors

Metricool

WordStream

Optmyzr

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