Logical Position vs WordStream:Which is more popular by branded search?
In August 2026, WordStream had more branded searches than Logical Position among pay per click agencies worldwide. WordStream was estimated to have 8.1K branded searches compared to Logical Position’s 2.4K, and held a 30.9% Share of Search versus Logical Position’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Logical Position or WordStream?
Compare the agencies that manage paid search for brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WordStream, Logical Position. The figures are in the table below the chart.
View monthly share of search table
| Month | WebFX | WordStream | KlientBoost | Logical Position | Disruptive Advertising |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 39.6% | 7.8% | 7.8% | 0.4% |
| Nov 2025 | 45.2% | 41.2% | 6.7% | 6.7% | 0.28% |
| Dec 2025 | 48.8% | 36.4% | 7.2% | 7.2% | 0.36% |
| Jan 2026 | 51.6% | 32.4% | 7.8% | 7.8% | 0.48% |
| Feb 2026 | 47.3% | 35.2% | 8.4% | 8.4% | 0.55% |
| Mar 2026 | 46.2% | 35.6% | 8.5% | 8.5% | 1.1% |
| Apr 2026 | 45.1% | 34% | 10% | 10% | 0.96% |
| May 2026 | 48.7% | 32.9% | 8% | 9.6% | 0.83% |
| Jun 2026 | 46.2% | 32.2% | 9.5% | 11.5% | 0.52% |
| Jul 2026 | 45.9% | 33.6% | 10% | 10% | 0.58% |
| Aug 2026 | 50.5% | 30.9% | 9.1% | 9.1% | 0.34% |
| Sep 2026 | — | — | — | — | — |
How has the Logical Position and WordStream comparison changed over the last 12 months?
3 findings
- WordStream was ahead of Logical Position in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Logical Position’s estimated Share of Search among pay per click agencies worldwide moved from 7.8% to 9.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, WordStream’s estimated Share of Search among pay per click agencies worldwide moved from 39.6% to 30.9%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
How did search popularity change for pay per click agencies worldwide in August 2026?
2 changes
In August 2026, WordStream lost estimated Share of Search among pay per click agencies worldwide, from 33.6% to 30.9%.
In August 2026, Logical Position lost estimated Share of Search among pay per click agencies worldwide, from 10% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Logical Position’s and WordStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Logical Position
1 branded search term
- logical position
WordStream
1 branded search term
- wordstream
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.