SmartSites vs WordStream:Which is searched more?
In September 2026, WordStream had more branded searches than SmartSites among pay per click agencies worldwide. WordStream had about 6,600 branded searches, while SmartSites had 5,400. WordStream made up 21.7% of all pay per click agency searches we track, and SmartSites accounted for 17.8%. These are worldwide searches for English-language branded terms.
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Is SmartSites or WordStream more popular in search?
Compare the agencies that manage paid search for brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for WordStream, SmartSites. The figures are in the table below the chart.
View monthly share of searches table
| Month | WebFX | WordStream | SmartSites | Disruptive Advertising | KlientBoost | Logical Position | Searchbloom | HawkSEM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 31.9% | 11.7% | 5.3% | 6.3% | 6.3% | 1% | 5.6% |
| Nov 2025 | 33.4% | 33.4% | 12.2% | 4.4% | 5.4% | 5.4% | 1.3% | 4.6% |
| Dec 2025 | 37.4% | 30.5% | 11.1% | 4.9% | 6.1% | 6.1% | 1.5% | 2.5% |
| Jan 2026 | 39.7% | 26.5% | 11.8% | 5.5% | 6.4% | 6.4% | 1.9% | 1.8% |
| Feb 2026 | 35.2% | 28.8% | 12.8% | 5.9% | 6.9% | 6.9% | 1.7% | 1.7% |
| Mar 2026 | 34.8% | 28.5% | 12.7% | 7% | 6.8% | 6.8% | 1.7% | 1.7% |
| Apr 2026 | 31.9% | 26.1% | 14.2% | 6.5% | 7.6% | 7.6% | 2.3% | 3.6% |
| May 2026 | 34.8% | 28.4% | 12.6% | 4.7% | 6.9% | 8.3% | 2.1% | 2.1% |
| Jun 2026 | 32.3% | 26.5% | 14.4% | 5.4% | 7.8% | 9.5% | 1.9% | 2.2% |
| Jul 2026 | 32.9% | 26.9% | 14.6% | 5.4% | 8% | 8% | 2% | 2.3% |
| Aug 2026 | 38.3% | 25.6% | 11.4% | 5.1% | 7.6% | 7.6% | 2.3% | 2.2% |
| Sep 2026 | 32.6% | 21.7% | 17.8% | 8% | 6.3% | 6.3% | 5.3% | 2.2% |
How has the SmartSites and WordStream comparison changed over the last 12 months?
3 findings
- WordStream was ahead of SmartSites in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SmartSites’ share of searches among pay per click agencies worldwide moved from 11.7% to 17.8%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, WordStream’s share of searches among pay per click agencies worldwide moved from 31.9% to 21.7%, and its estimated monthly branded searches moved from 14.8K to 6.6K.
How did search popularity change for pay per click agencies worldwide in September 2026?
2 changes
In September 2026, SmartSites gained share of searches among pay per click agencies worldwide, from 11.4% to 17.8%.
In September 2026, WordStream lost share of searches among pay per click agencies worldwide, from 25.6% to 21.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SmartSites’ and WordStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SmartSites
1 branded search term
- smartsites
WordStream
1 branded search term
- wordstream
Other head-to-heads among pay per click agencies
WebFX vs WordStream: compare search popularity- WebFX vs SmartSites: compare search popularity
WebFX vs Disruptive Advertising: compare search popularity
WebFX vs KlientBoost: compare search popularity- WordStream vs Disruptive Advertising: compare search popularity
- WordStream vs KlientBoost: compare search popularity
Put your own brand in this comparison
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