Brandwave

WebFX vs WordStream:Which is more popular?

In September 2026, WebFX had more branded searches than WordStream among pay per click agencies worldwide. WebFX had about 9,900 branded searches, while WordStream had 6,600. WebFX made up 32.6% of all pay per click agency searches we track, and WordStream accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about pay per click agencies, WebFX appeared in one of the four answers and WordStream in none.

Among pay per click agencies worldwide in September 2026

Who do people search for more?

WebFX, about 50% more searches than WordStream

WebFX 9.9K searchesWordStream 6.6K searches

Who does AI mention more?

WebFX, mentioned in 1 of 4 answers, WordStream in 0

WebFX in 1 of 4WordStream in 0 of 4

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Top pay per click agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, WebFX was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. WordStream did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KlientBoost1st
  2. Searchbloom2nd
  3. Disruptive Advertising3rd
  4. WebFX4th
  5. SmartSites5th
  6. HawkSEM6th
  7. WordStream–
  8. Logical Position–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KlientBoost3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Searchbloom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SmartSites2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Disruptive Advertising2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HawkSEM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WebFX1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WordStream0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Logical Position0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pay per click agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is WebFX or WordStream more popular in search?

This chart shows how often people search Google for WebFX and WordStream by name. Each line represents a brand's share of searches for all eight pay per click agencies we track, month by month, from English-language searches worldwide.

WebFX and WordStream among pay per click agencies worldwide, by month

Share of searches by month for WebFX, WordStream. The figures are in the table below the chart.

View monthly share of searches table
MonthWebFXWordStreamSmartSitesDisruptive AdvertisingKlientBoostLogical PositionSearchbloomHawkSEM
Oct 202531.9%31.9%11.7%5.3%6.3%6.3%1%5.6%
Nov 202533.4%33.4%12.2%4.4%5.4%5.4%1.3%4.6%
Dec 202537.4%30.5%11.1%4.9%6.1%6.1%1.5%2.5%
Jan 202639.7%26.5%11.8%5.5%6.4%6.4%1.9%1.8%
Feb 202635.2%28.8%12.8%5.9%6.9%6.9%1.7%1.7%
Mar 202634.8%28.5%12.7%7%6.8%6.8%1.7%1.7%
Apr 202631.9%26.1%14.2%6.5%7.6%7.6%2.3%3.6%
May 202634.8%28.4%12.6%4.7%6.9%8.3%2.1%2.1%
Jun 202632.3%26.5%14.4%5.4%7.8%9.5%1.9%2.2%
Jul 202632.9%26.9%14.6%5.4%8%8%2%2.3%
Aug 202638.3%25.6%11.4%5.1%7.6%7.6%2.3%2.2%
Sep 202632.6%21.7%17.8%8%6.3%6.3%5.3%2.2%

How has the WebFX and WordStream comparison changed over the last 12 months?

3 findings
  • WebFX was ahead of WordStream in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, WebFX’s share of searches among pay per click agencies worldwide moved from 31.9% to 32.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, WordStream’s share of searches among pay per click agencies worldwide moved from 31.9% to 21.7%, and its estimated monthly branded searches moved from 14.8K to 6.6K.

How did search popularity change for pay per click agencies worldwide in September 2026?

2 changes

  1. In September 2026, WebFX lost share of searches among pay per click agencies worldwide, from 38.3% to 32.6%.

  2. In September 2026, WordStream lost share of searches among pay per click agencies worldwide, from 25.6% to 21.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using WebFX’s and WordStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

WebFX

1 branded search term

  • webfx

WordStream

1 branded search term

  • wordstream

How the Brand Demand Index is measured

Other head-to-heads among pay per click agencies

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