Brandwave

How popular isWilton in search?

In September 2026, there were an estimated 1.6K branded searches for Wilton worldwide which is down 15.8% over the last 12 months. Wilton holds 0.06% estimated Share of Search among dead blow hammer brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee63.6%
  2. Stanley22.9%
  3. Craftsman10.5%
  4. Tekton2.6%
  5. Proto0.34%
  6. Wilton0.06%
Wilton website (opens in a new tab)

Follow Wilton and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Wilton compete?

Wilton is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dead blow hammer brands6th of 60.06%Shown below
Bench vise brands5th of 50.45%Show ranking
Workbench vice brands5th of 63.1%Show ranking
Cake decorating3rd of 66.4%Show ranking

Which dead blow hammer brands compete with Wilton?

Wilton against dead blow hammer brands worldwide, by month

Share of Search by month for Milwaukee, Stanley, Craftsman, Tekton, Wilton. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeStanleyCraftsmanTektonProtoWilton
Oct 202572.4%17.3%8%2%0.32%0.06%
Nov 202571.2%18.7%7.8%1.9%0.31%0.06%
Dec 202569.2%19.3%9.3%1.9%0.31%0.06%
Jan 202667.7%18.5%11.1%2.2%0.37%0.09%
Feb 202668.3%15.3%13.7%2.3%0.37%0.07%
Mar 202664.8%16.7%15.9%2.1%0.35%0.07%
Apr 202665.8%18.3%13.2%2.2%0.36%0.07%
May 202665%19.4%13.1%2.1%0.35%0.07%
Jun 202663.2%21.5%12.7%2.1%0.34%0.07%
Jul 202660.7%22.2%12.2%4.5%0.33%0.05%
Aug 202657.1%28.3%11.5%2.8%0.31%0.06%
Sep 202663.6%22.9%10.5%2.6%0.34%0.06%

  1. 1.Milwaukee

    63.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +6.6 points.

  2. 2.Stanley

    22.9%

    Held 2nd. 659K estimated branded searches, -27.3% vs prior month. Share -5.3 points.

  3. 3.Craftsman

    10.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Tekton

    2.6%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Proto

    0.34%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wilton

    0.06%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare search popularity between Wilton and its closest rivals

Every comparison with Wilton

How has branded search demand for Wilton changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wilton worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Wilton’s estimated Share of Search among dead blow hammer brands worldwide held steady at 0.06%.

How did search popularity change for dead blow hammer brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among dead blow hammer brands worldwide, from 57.1% to 63.6%.

  2. In September 2026, Stanley lost estimated Share of Search among dead blow hammer brands worldwide, from 28.3% to 22.9%.

  3. In September 2026, Craftsman lost estimated Share of Search among dead blow hammer brands worldwide, from 11.5% to 10.5%.

  4. Estimated monthly branded searches for Tekton worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Wilton worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How is Wilton measured?

Brandwave collects information about searches that people make online using Wilton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wilton cake

Do you work for Wilton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Wilton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free