How popular isWild in search?

In September 2026, there were an estimated 266K branded searches for Wild worldwide which is down 19.7% over the last 12 months. Wild holds 20.2% estimated Share of Search among deodorant and body care brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which deodorant and body care brands compete with Wild?

Wild against deodorant and body care brands worldwide, by month

Month	Dr. Squatch	SALT & STONE	Wild	Native	Lume	nuud
Oct 2025	28.8%	19.6%	24.9%	19.4%	6.3%	0.93%
Nov 2025	34.5%	25.8%	19.5%	15.4%	4%	0.74%
Dec 2025	31.1%	27.9%	16.9%	19.1%	4.4%	0.65%
Jan 2026	28.9%	23.1%	20.1%	21.8%	5.2%	0.96%
Feb 2026	30.3%	23.3%	21.1%	18.8%	5.5%	1%
Mar 2026	27.9%	21.5%	23.3%	18.9%	7.5%	0.91%
Apr 2026	29.3%	22.6%	20%	19%	8.1%	0.95%
May 2026	28.2%	21.8%	23%	18.2%	7.6%	1.1%
Jun 2026	24.6%	23%	23.8%	19.7%	7.7%	1.1%
Jul 2026	22%	25.2%	26.5%	17.9%	7.5%	1%
Aug 2026	26.2%	25.6%	21.9%	18.4%	7.1%	0.85%
Sep 2026	29.1%	24.3%	20.2%	18.8%	6.6%	0.96%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dr. Squatch Unilever	29.1%	382K	-2.3%	+2.9 points
2, held 2nd	SALT & STONE	24.3%	320K	-16.3%	-1.3 points
3, held 3rd	Wild Unilever	20.2%	266K	-18.8%	-1.7 points
4, held 4th	Native Procter & Gamble	18.8%	248K	-9.9%	+0.4 points
5, held 5th	Lume	6.6%	86.4K	-18.1%	-0.5 points
6, held 6th	nuud	0.96%	12.7K	0%	+0.1 points

1.Dr. Squatch
29.1%
Held 1st. 382K estimated branded searches, -2.3% vs prior month. Share +2.9 points.
2.SALT & STONE
24.3%
Held 2nd. 320K estimated branded searches, -16.3% vs prior month. Share -1.3 points.
3.Wild
20.2%
Held 3rd. 266K estimated branded searches, -18.8% vs prior month. Share -1.7 points.
4.Native
18.8%
Held 4th. 248K estimated branded searches, -9.9% vs prior month. Share +0.4 points.
5.Lume
6.6%
Held 5th. 86.4K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
6.nuud
0.96%
Held 6th. 12.7K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Wild and its closest rivals

Every comparison with Wild

5 comparisons

How has branded search demand for Wild changed worldwide over the last 12 months?

4 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Wild worldwide fell from 331K to 266K.
Across the 12 months ending September 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide decreased from 24.9% to 20.2%.
Across the 12 months ending September 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide peaked at 26.5% in July 2026 and was lowest at 16.9% in December 2025.
Across the 12 months ending September 2026, Wild fell from 2nd to 3rd among deodorant and body care brands worldwide.

How did search popularity change for deodorant and body care brands worldwide in September 2026?

4 changes

In September 2026, Dr. Squatch gained estimated Share of Search among deodorant and body care brands worldwide, from 26.2% to 29.1%.
In September 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 21.9% to 20.2%.
In September 2026, SALT & STONE lost estimated Share of Search among deodorant and body care brands worldwide, from 25.6% to 24.3%.
Lume’s estimated Share of Search among deodorant and body care brands worldwide has lost ground for 3 months in a row, from 7.7% to 6.6% in September 2026.

How is Wild measured?

Brandwave collects information about searches that people make online using Wild’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms