Brandwave

How popular isWaterloo in search?

In September 2026, people searched for Waterloo by name about 27,100 times worldwide, about the same as the previous year. These searches made up 3.1% of all global flavoured water brand searches, placing Waterloo eighth out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. LaCroix34.4%
  2. Buxton23%
  3. Evian15.4%
  4. Volvic6.9%
  5. Sparkling Ice5.7%
  6. Highland Spring4%
  7. Nestle Pure Life3.1%
  8. Waterloo3.1%
  9. Spindrift2.8%
  10. Dash Water1.7%
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Which flavoured water brands compete with Waterloo?

Waterloo against flavoured water brands worldwide, by month

Share of searches by month for LaCroix, Buxton, Evian, Volvic, Sparkling Ice, Highland Spring, Nestle Pure Life, Waterloo, Spindrift. The figures are in the table below the chart.

View monthly share of searches table
MonthLaCroixBuxtonEvianVolvicSparkling IceHighland SpringNestle Pure LifeWaterlooSpindriftDash Water
Oct 202530.4%24.8%16.7%7.5%6.1%3.6%3.3%3.3%2.4%1.8%
Nov 202529%23.8%15.9%8.7%7.1%3.4%3.2%3.9%2.8%2.1%
Dec 202536%19.8%16.1%7.2%7.2%3.4%2.6%3.2%2.9%1.4%
Jan 202632.5%21.8%14.6%8%6.5%3.8%2.9%3.6%3.8%2.4%
Feb 202627.1%22.3%18.2%8.2%6.7%3.2%4.5%4.5%3.9%1.6%
Mar 202633.8%22.6%15.1%6.8%5.6%3.2%2.5%3%5.8%1.7%
Apr 202625.9%25.9%17.4%7.8%6.4%3%2.9%3.5%5.5%1.9%
May 202629.5%24.1%16.2%8.9%5.9%3.5%2.7%3.2%4.2%1.8%
Jun 202627.6%15.1%33.8%6.8%3.7%2.6%2%3%3.9%1.4%
Jul 202646.2%16.9%13.8%6.2%3.4%2.5%2.8%2.8%3.6%1.9%
Aug 202627.9%22.8%15.3%10.2%5.6%3.4%3.1%6.9%3.3%1.7%
Sep 202634.4%23%15.4%6.9%5.7%4%3.1%3.1%2.8%1.7%

  1. 1.LaCroix

    34.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +6.5 points.

  2. 2.Buxton

    23%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +0.2 points.

  3. 3.Evian

    15.4%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  4. 4.Volvic

    6.9%

    Held 4th. 60.5K estimated branded searches, -45% vs prior month. Share -3.3 points.

  5. 5.Sparkling Ice

    5.7%

    Moved from 6th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  6. 6.Highland Spring

    4%

    Moved from 7th to 6th. 35.2K estimated branded searches, -4.9% vs prior month. Share +0.6 points.

  7. 7.Nestle Pure Life

    3.1%

    Moved from 9th to 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  8. 8.Waterloo

    3.1%

    Moved from 5th to 8th. 27.1K estimated branded searches, -63.4% vs prior month. Share -3.8 points.

  9. 9.Spindrift

    2.8%

    Moved from 8th to 9th. 24.1K estimated branded searches, -32.1% vs prior month. Share -0.5 points.

  10. 10.Dash Water

    1.7%

    Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Waterloo and its closest rivals

Every comparison with Waterloo

13 comparisons

How has branded search demand for Waterloo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Waterloo worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Waterloo’s share of searches among flavoured water brands worldwide peaked at 6.9% in August 2026 and was lowest at 2.8% in July 2026.

How did search popularity change for flavoured water brands worldwide in September 2026?

6 changes

  1. In September 2026, Highland Spring overtook Waterloo to rank 6th among flavoured water brands worldwide, with 4% of the searches.

  2. In September 2026, LaCroix gained share of searches among flavoured water brands worldwide, from 27.9% to 34.4%.

  3. In September 2026, Waterloo lost share of searches among flavoured water brands worldwide, from 6.9% to 3.1%.

  4. In September 2026, Volvic lost share of searches among flavoured water brands worldwide, from 10.2% to 6.9%.

  5. In September 2026, Spindrift lost share of searches among flavoured water brands worldwide, from 3.3% to 2.8%.

  6. Buxton’s share of searches among flavoured water brands worldwide has gained ground for 3 months in a row, from 15.1% to 23% in September 2026.

How are Waterloo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Waterloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • waterloo sparkling water

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How the Brand Demand Index is measured

Where does Waterloo compete?

Waterloo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sparkling water brands6th of 72.3%Show ranking
Flavoured water brands8th of 103.1%Shown above
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