Brandwave

How popular isSpindrift?

In September 2026, people searched for Spindrift by name about 24,100 times worldwide, a 22.3% increase from the previous year. These searches made up 2.8% of all global flavoured water brand searches, placing Spindrift ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about flavoured water brands, Spindrift appeared in four of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

Spindrift is the ninth most searched of 10 competitors and the most recommended in AI answers.

  1. LaCroixShare of searches 34.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BuxtonShare of searches 23%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EvianShare of searches 15.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. VolvicShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SpindriftShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+5 more

Spindrift website (opens in a new tab)

Follow Spindrift and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top flavoured water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spindrift was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spindrift is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spindrift1st
  2. LaCroix2nd
  3. Waterloo3rd
  4. Sparkling Ice4th
  5. Buxton–
  6. Evian–
  7. Volvic–
  8. Highland Spring–
  9. Nestle Pure Life–
  10. Dash Water–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spindrift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LaCroix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sparkling Ice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buxton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volvic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Highland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nestle Pure Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dash Water0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flavoured water brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which flavoured water brands compete with Spindrift?

Spindrift against flavoured water brands worldwide, by month

Share of searches by month for LaCroix, Buxton, Evian, Volvic, Sparkling Ice, Highland Spring, Nestle Pure Life, Waterloo, Spindrift. The figures are in the table below the chart.

View monthly share of searches table
MonthLaCroixBuxtonEvianVolvicSparkling IceHighland SpringNestle Pure LifeWaterlooSpindriftDash Water
Oct 202530.4%24.8%16.7%7.5%6.1%3.6%3.3%3.3%2.4%1.8%
Nov 202529%23.8%15.9%8.7%7.1%3.4%3.2%3.9%2.8%2.1%
Dec 202536%19.8%16.1%7.2%7.2%3.4%2.6%3.2%2.9%1.4%
Jan 202632.5%21.8%14.6%8%6.5%3.8%2.9%3.6%3.8%2.4%
Feb 202627.1%22.3%18.2%8.2%6.7%3.2%4.5%4.5%3.9%1.6%
Mar 202633.8%22.6%15.1%6.8%5.6%3.2%2.5%3%5.8%1.7%
Apr 202625.9%25.9%17.4%7.8%6.4%3%2.9%3.5%5.5%1.9%
May 202629.5%24.1%16.2%8.9%5.9%3.5%2.7%3.2%4.2%1.8%
Jun 202627.6%15.1%33.8%6.8%3.7%2.6%2%3%3.9%1.4%
Jul 202646.2%16.9%13.8%6.2%3.4%2.5%2.8%2.8%3.6%1.9%
Aug 202627.9%22.8%15.3%10.2%5.6%3.4%3.1%6.9%3.3%1.7%
Sep 202634.4%23%15.4%6.9%5.7%4%3.1%3.1%2.8%1.7%

  1. 1.LaCroix

    34.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +6.5 points.

  2. 2.Buxton

    23%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +0.2 points.

  3. 3.Evian

    15.4%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  4. 4.Volvic

    6.9%

    Held 4th. 60.5K estimated branded searches, -45% vs prior month. Share -3.3 points.

  5. 5.Sparkling Ice

    5.7%

    Moved from 6th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  6. 6.Highland Spring

    4%

    Moved from 7th to 6th. 35.2K estimated branded searches, -4.9% vs prior month. Share +0.6 points.

  7. 7.Nestle Pure Life

    3.1%

    Moved from 9th to 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  8. 8.Waterloo

    3.1%

    Moved from 5th to 8th. 27.1K estimated branded searches, -63.4% vs prior month. Share -3.8 points.

  9. 9.Spindrift

    2.8%

    Moved from 8th to 9th. 24.1K estimated branded searches, -32.1% vs prior month. Share -0.5 points.

  10. 10.Dash Water

    1.7%

    Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Spindrift and its closest rivals

Every comparison with Spindrift

13 comparisons

How has branded search demand for Spindrift changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spindrift worldwide rose from 19.7K to 24.1K.
  • Across the 12 months ending September 2026, Spindrift’s share of searches among flavoured water brands worldwide peaked at 5.8% in March 2026 and was lowest at 2.4% in October 2025.

How did search popularity change for flavoured water brands worldwide in September 2026?

6 changes

  1. In September 2026, Highland Spring overtook Waterloo to rank 6th among flavoured water brands worldwide, with 4% of the searches.

  2. In September 2026, LaCroix gained share of searches among flavoured water brands worldwide, from 27.9% to 34.4%.

  3. In September 2026, Waterloo lost share of searches among flavoured water brands worldwide, from 6.9% to 3.1%.

  4. In September 2026, Volvic lost share of searches among flavoured water brands worldwide, from 10.2% to 6.9%.

  5. In September 2026, Spindrift lost share of searches among flavoured water brands worldwide, from 3.3% to 2.8%.

  6. Buxton’s share of searches among flavoured water brands worldwide has gained ground for 3 months in a row, from 15.1% to 23% in September 2026.

How are Spindrift’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Spindrift’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spindrift sparkling water
  • spindrift water

Do you work for Spindrift? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Spindrift compete?

Spindrift is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sparkling water brands7th of 72.1%Show ranking
Flavoured water brands9th of 102.8%Shown above
Creator with pink hair and a pink jacket

Is Spindrift your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free