Brandwave

Sparkling Ice vs Spindrift:Which is more popular?

In September 2026, Sparkling Ice had more branded searches than Spindrift among flavoured water brands worldwide. Sparkling Ice had about 49,500 branded searches, while Spindrift had 24,100. Sparkling Ice made up 5.7% of all flavoured water brand searches we track, and Spindrift accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about flavoured water brands, Spindrift appeared in four of the five answers and Sparkling Ice in three. Spindrift was mentioned before Sparkling Ice in every answer.

Among flavoured water brands worldwide in September 2026

Who do people search for more?

Sparkling Ice, about 2 searches for every 1 for Spindrift

Sparkling Ice 49.5K searchesSpindrift 24.1K searches

Who does AI mention more?

Spindrift, mentioned in 4 of 5 answers, Sparkling Ice in 3

Spindrift in 4 of 5Sparkling Ice in 3 of 5

Who does AI recommend more?

Spindrift, named ahead of Sparkling Ice in every answer

Spindrift first in 3Sparkling Ice never first

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Top flavoured water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spindrift was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sparkling Ice was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spindrift was listed before Sparkling Ice in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spindrift1st
  2. LaCroix2nd
  3. Waterloo3rd
  4. Sparkling Ice4th
  5. Buxton–
  6. Evian–
  7. Volvic–
  8. Highland Spring–
  9. Nestle Pure Life–
  10. Dash Water–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spindrift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LaCroix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sparkling Ice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buxton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volvic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Highland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nestle Pure Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dash Water0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flavoured water brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Sparkling Ice or Spindrift more popular in search?

This chart shows how often people search Google for Sparkling Ice and Spindrift by name. Each line represents a brand's share of searches for all ten flavoured water brands we track, month by month, from English-language searches worldwide.

Sparkling Ice and Spindrift among flavoured water brands worldwide, by month

Share of searches by month for Sparkling Ice, Spindrift. The figures are in the table below the chart.

View monthly share of searches table
MonthLaCroixBuxtonEvianVolvicSparkling IceHighland SpringNestle Pure LifeWaterlooSpindriftDash Water
Oct 202530.4%24.8%16.7%7.5%6.1%3.6%3.3%3.3%2.4%1.8%
Nov 202529%23.8%15.9%8.7%7.1%3.4%3.2%3.9%2.8%2.1%
Dec 202536%19.8%16.1%7.2%7.2%3.4%2.6%3.2%2.9%1.4%
Jan 202632.5%21.8%14.6%8%6.5%3.8%2.9%3.6%3.8%2.4%
Feb 202627.1%22.3%18.2%8.2%6.7%3.2%4.5%4.5%3.9%1.6%
Mar 202633.8%22.6%15.1%6.8%5.6%3.2%2.5%3%5.8%1.7%
Apr 202625.9%25.9%17.4%7.8%6.4%3%2.9%3.5%5.5%1.9%
May 202629.5%24.1%16.2%8.9%5.9%3.5%2.7%3.2%4.2%1.8%
Jun 202627.6%15.1%33.8%6.8%3.7%2.6%2%3%3.9%1.4%
Jul 202646.2%16.9%13.8%6.2%3.4%2.5%2.8%2.8%3.6%1.9%
Aug 202627.9%22.8%15.3%10.2%5.6%3.4%3.1%6.9%3.3%1.7%
Sep 202634.4%23%15.4%6.9%5.7%4%3.1%3.1%2.8%1.7%

How has the Sparkling Ice and Spindrift comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Spindrift took it in March 2026, Sparkling Ice took it in April 2026, Spindrift took it in June 2026, Sparkling Ice took it in August 2026.
  • Across the 12 months ending September 2026, Sparkling Ice’s share of searches among flavoured water brands worldwide moved from 6.1% to 5.7%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Spindrift’s share of searches among flavoured water brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 19.7K to 24.1K.

How did search popularity change for flavoured water brands worldwide in September 2026?

2 changes

  1. In September 2026, Spindrift lost share of searches among flavoured water brands worldwide, from 3.3% to 2.8%.

  2. In September 2026, Sparkling Ice rose from 6th to 5th among flavoured water brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sparkling Ice’s and Spindrift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sparkling Ice

1 branded search term

  • sparkling ice

Spindrift

2 branded search terms

  • spindrift sparkling water
  • spindrift water

How the Brand Demand Index is measured

Other head-to-heads among flavoured water brands

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