Brandwave

How popular isHighland Spring in search?

In August 2026, there were an estimated 9.9K branded searches for Highland Spring worldwide which is up 50% over the last 11 months. Highland Spring holds 1.8% estimated Share of Search among flavoured water brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buxton43.6%
  2. Evian29.2%
  3. Volvic19.5%
  4. Nestle Pure Life5.9%
  5. Highland Spring1.8%
  6. Dash0.07%
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Which flavoured water brands compete with Highland Spring?

Highland Spring against flavoured water brands worldwide, by month

Share of Search by month for Buxton, Evian, Volvic, Nestle Pure Life, Highland Spring. The figures are in the table below the chart.

View monthly share of search table
MonthBuxtonEvianVolvicNestle Pure LifeHighland SpringDash
Oct 202546.7%31.3%14%6.3%1.5%0.11%
Nov 202545.4%30.3%16.6%6.1%1.5%0.13%
Dec 202542.4%34.6%15.6%5.7%1.7%0.09%
Jan 202645.2%30.2%16.6%6.1%1.8%0.1%
Feb 202641.3%33.8%15.1%8.3%1.4%0.09%
Mar 202647.2%31.7%14.2%5.2%1.5%0.13%
Apr 202647.4%31.8%14.3%5.2%1.3%0.09%
May 202645.8%30.7%16.8%5%1.5%0.08%
Jun 202625.9%57.9%11.6%3.5%1%0.06%
Jul 202641.8%34.2%15.4%6.9%1.7%0.07%
Aug 202643.6%29.2%19.5%5.9%1.8%0.07%
Sep 2026——————
  1. 1.Buxton

    43.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Evian

    29.2%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -4.9 points.

  3. 3.Volvic

    19.5%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +4.1 points.

  4. Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1 points.

  5. Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Dash

    0.07%

    Held 6th. 370 estimated branded searches, -15.9% vs prior month. Share 0 points.

Compare search popularity between Highland Spring and its closest rivals

How has branded search demand for Highland Spring changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Highland Spring worldwide rose from 6.6K to 9.9K.
  • Across the 11 months ending August 2026, Highland Spring’s estimated Share of Search among flavoured water brands worldwide held steady, from 1.5% to 1.8%.

How did search popularity change for flavoured water brands worldwide in August 2026?

  1. In August 2026, Volvic gained estimated Share of Search among flavoured water brands worldwide, from 15.4% to 19.5%.

  2. In August 2026, Buxton gained estimated Share of Search among flavoured water brands worldwide, from 41.8% to 43.6%.

  3. In August 2026, Evian lost estimated Share of Search among flavoured water brands worldwide, from 34.2% to 29.2%.

  4. In August 2026, Nestle Pure Life lost estimated Share of Search among flavoured water brands worldwide, from 6.9% to 5.9%.

  5. Estimated monthly branded searches for Highland Spring worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026.

  6. Estimated monthly branded searches for Dash worldwide fell 19.6% over 11 measured months, from 460 to 370 in August 2026.

How is Highland Spring measured?

Brandwave collects information about searches that people make online using Highland Spring’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • highland spring water

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How the Brand Demand Index is measured

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