Buxton vs Highland Spring:Which is more popular by branded search?
In August 2026, Buxton had more branded searches than Highland Spring among flavoured water brands worldwide. Buxton was estimated to have 246K branded searches compared to Highland Spring’s 9.9K, and held a 43.6% Share of Search versus Highland Spring’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Buxton or Highland Spring?
Compare the flavoured water brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buxton, Highland Spring. The figures are in the table below the chart.
View monthly share of search table
| Month | Buxton | Evian | Volvic | Nestle Pure Life | Highland Spring | Dash |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 31.3% | 14% | 6.3% | 1.5% | 0.11% |
| Nov 2025 | 45.4% | 30.3% | 16.6% | 6.1% | 1.5% | 0.13% |
| Dec 2025 | 42.4% | 34.6% | 15.6% | 5.7% | 1.7% | 0.09% |
| Jan 2026 | 45.2% | 30.2% | 16.6% | 6.1% | 1.8% | 0.1% |
| Feb 2026 | 41.3% | 33.8% | 15.1% | 8.3% | 1.4% | 0.09% |
| Mar 2026 | 47.2% | 31.7% | 14.2% | 5.2% | 1.5% | 0.13% |
| Apr 2026 | 47.4% | 31.8% | 14.3% | 5.2% | 1.3% | 0.09% |
| May 2026 | 45.8% | 30.7% | 16.8% | 5% | 1.5% | 0.08% |
| Jun 2026 | 25.9% | 57.9% | 11.6% | 3.5% | 1% | 0.06% |
| Jul 2026 | 41.8% | 34.2% | 15.4% | 6.9% | 1.7% | 0.07% |
| Aug 2026 | 43.6% | 29.2% | 19.5% | 5.9% | 1.8% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Buxton and Highland Spring comparison changed over the last 12 months?
3 findings
- Buxton was ahead of Highland Spring in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buxton’s estimated Share of Search among flavoured water brands worldwide moved from 46.7% to 43.6%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 11 months ending August 2026, Highland Spring’s estimated Share of Search among flavoured water brands worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
How did search popularity change for flavoured water brands worldwide in August 2026?
2 changes
In August 2026, Buxton gained estimated Share of Search among flavoured water brands worldwide, from 41.8% to 43.6%.
Estimated monthly branded searches for Highland Spring worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Buxton’s and Highland Spring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buxton
1 branded search term
- buxton
Highland Spring
1 branded search term
- highland spring water
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.