Highland Spring vs Waterloo:Which is more popular?
In September 2026, Highland Spring had more branded searches than Waterloo among flavoured water brands worldwide. Highland Spring had about 35,200 branded searches, while Waterloo had 27,100. Highland Spring made up 4% of all flavoured water brand searches we track, and Waterloo accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about flavoured water brands, Waterloo appeared in two of the five answers and Highland Spring in none.
Who do people search for more?
Highland Spring, about 30% more searches than Waterloo
Who does AI mention more?
Waterloo, mentioned in 2 of 5 answers, Highland Spring in 0
Who does AI recommend more?
Waterloo, the only one of the two named
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Top flavoured water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Waterloo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Highland Spring did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spindrift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LaCroix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sparkling Ice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Waterloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Buxton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Volvic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Highland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nestle Pure Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dash Water0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured water brands
5 answers
Asked ChatGPT
“Which flavoured water brand should I buy?”
Asked ChatGPT
“What are the best flavoured water brands?”
Asked ChatGPT
“What's the best flavoured water brand for everyday hydration?”
Searched Google, AI Overview
“flavoured water brands”
Searched Google, AI Overview
“sparkling flavoured water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Highland Spring or Waterloo more popular in search?
This chart shows how often people search Google for Highland Spring and Waterloo by name. Each line represents a brand's share of searches for all ten flavoured water brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Highland Spring, Waterloo. The figures are in the table below the chart.
View monthly share of searches table
| Month | LaCroix | Buxton | Evian | Volvic | Sparkling Ice | Highland Spring | Nestle Pure Life | Waterloo | Spindrift | Dash Water |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.8% | 16.7% | 7.5% | 6.1% | 3.6% | 3.3% | 3.3% | 2.4% | 1.8% |
| Nov 2025 | 29% | 23.8% | 15.9% | 8.7% | 7.1% | 3.4% | 3.2% | 3.9% | 2.8% | 2.1% |
| Dec 2025 | 36% | 19.8% | 16.1% | 7.2% | 7.2% | 3.4% | 2.6% | 3.2% | 2.9% | 1.4% |
| Jan 2026 | 32.5% | 21.8% | 14.6% | 8% | 6.5% | 3.8% | 2.9% | 3.6% | 3.8% | 2.4% |
| Feb 2026 | 27.1% | 22.3% | 18.2% | 8.2% | 6.7% | 3.2% | 4.5% | 4.5% | 3.9% | 1.6% |
| Mar 2026 | 33.8% | 22.6% | 15.1% | 6.8% | 5.6% | 3.2% | 2.5% | 3% | 5.8% | 1.7% |
| Apr 2026 | 25.9% | 25.9% | 17.4% | 7.8% | 6.4% | 3% | 2.9% | 3.5% | 5.5% | 1.9% |
| May 2026 | 29.5% | 24.1% | 16.2% | 8.9% | 5.9% | 3.5% | 2.7% | 3.2% | 4.2% | 1.8% |
| Jun 2026 | 27.6% | 15.1% | 33.8% | 6.8% | 3.7% | 2.6% | 2% | 3% | 3.9% | 1.4% |
| Jul 2026 | 46.2% | 16.9% | 13.8% | 6.2% | 3.4% | 2.5% | 2.8% | 2.8% | 3.6% | 1.9% |
| Aug 2026 | 27.9% | 22.8% | 15.3% | 10.2% | 5.6% | 3.4% | 3.1% | 6.9% | 3.3% | 1.7% |
| Sep 2026 | 34.4% | 23% | 15.4% | 6.9% | 5.7% | 4% | 3.1% | 3.1% | 2.8% | 1.7% |
How has the Highland Spring and Waterloo comparison changed over the last 12 months?
3 findings
- The lead changed hands 8 times in the 12 months ending September 2026: Waterloo took it in November 2025, Highland Spring took it in December 2025, Waterloo took it in February 2026, Highland Spring took it in March 2026, Waterloo took it in April 2026, Highland Spring took it in May 2026, Waterloo took it in June 2026, Highland Spring took it in September 2026.
- Across the 12 months ending September 2026, Highland Spring’s share of searches among flavoured water brands worldwide moved from 3.6% to 4%, and its estimated monthly branded searches moved from 28.8K to 35.2K.
- Across the 12 months ending September 2026, Waterloo’s share of searches among flavoured water brands worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for flavoured water brands worldwide in September 2026?
2 changes
In September 2026, Highland Spring overtook Waterloo to rank 6th among flavoured water brands worldwide, with 4% of the searches.
In September 2026, Waterloo lost share of searches among flavoured water brands worldwide, from 6.9% to 3.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Highland Spring’s and Waterloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Highland Spring
2 branded search terms
- highland spring
- highland spring water
Waterloo
1 branded search term
- waterloo sparkling water
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