How popular isWaterloo?
In September 2026, people searched for Waterloo by name about 27,100 times worldwide, about the same as the previous year. These searches made up 2.3% of all global sparkling water brand searches, placing Waterloo sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about sparkling water brands, Waterloo appeared in four of the five answers and was the second most recommended of the seven.
Waterloo is the sixth most searched of 7 competitors and the second most recommended in AI answers.
SchweppesShare of searches 31.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LaCroixShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
San PellegrinoShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
PerrierShare of searches 7.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
WaterlooShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top sparkling water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Waterloo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waterloo is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spindrift5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- LaCroix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- San Pellegrino4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterloo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Perrier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bubly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schweppes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sparkling water brands
5 answers
Asked ChatGPT
“Which sparkling water brand should I buy?”
Asked ChatGPT
“What are the best sparkling water brands?”
Asked ChatGPT
“What's the best sparkling water brand for a refreshing drink?”
Searched Google, AI Overview
“sparkling water brands”
Searched Google, AI Overview
“best sparkling water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which sparkling water brands compete with Waterloo?
Share of searches by month for Schweppes, LaCroix, San Pellegrino, Perrier, Bubly, Waterloo, Spindrift. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schweppes | LaCroix | San Pellegrino | Perrier | Bubly | Waterloo | Spindrift |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.9% | 21.8% | 8.4% | 8.4% | 2.5% | 1.8% |
| Nov 2025 | 35.7% | 19.5% | 22.7% | 8.8% | 8.8% | 2.6% | 1.9% |
| Dec 2025 | 31.8% | 14.2% | 17.7% | 26% | 7.8% | 1.3% | 1.1% |
| Jan 2026 | 32.4% | 21.6% | 25.2% | 8% | 8% | 2.4% | 2.5% |
| Feb 2026 | 34.3% | 18.7% | 26% | 6.9% | 8.4% | 3.1% | 2.7% |
| Mar 2026 | 30.3% | 24.8% | 23.6% | 7.4% | 7.4% | 2.2% | 4.2% |
| Apr 2026 | 31.5% | 21.1% | 24.6% | 7.8% | 7.8% | 2.8% | 4.4% |
| May 2026 | 32.7% | 21.8% | 25.4% | 8% | 6.6% | 2.4% | 3.1% |
| Jun 2026 | 30.8% | 25.2% | 24% | 7.5% | 6.2% | 2.8% | 3.6% |
| Jul 2026 | 25.8% | 38.6% | 20.8% | 5.2% | 4.2% | 2.3% | 3% |
| Aug 2026 | 32.7% | 21.9% | 25.5% | 6.6% | 5.4% | 5.4% | 2.6% |
| Sep 2026 | 31.4% | 25.7% | 24.5% | 7.7% | 6.3% | 2.3% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 368K | -18.2% | -1.3 points | |
| 2, moved from 3rd to 2nd | 25.7% | 301K | 0% | +3.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 24.5% | 287K | -18.3% | -1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.7% | 90.5K | 0% | +1.1 points | |
| 5, held 5th | 6.3% | 74K | 0% | +0.9 points | |
| 6, held 6th | 2.3% | 27.1K | -63.4% | -3.1 points | |
| 7, held 7th | 2.1% | 24.1K | -32.1% | -0.5 points |
31.4%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
2.
LaCroix25.7%
Moved from 3rd to 2nd. 301K estimated branded searches, 0% vs prior month. Share +3.8 points.
24.5%
Moved from 2nd to 3rd. 287K estimated branded searches, -18.3% vs prior month. Share -1 points.
4.
Perrier7.7%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.Bubly
6.3%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.
Waterloo2.3%
Held 6th. 27.1K estimated branded searches, -63.4% vs prior month. Share -3.1 points.
2.1%
Held 7th. 24.1K estimated branded searches, -32.1% vs prior month. Share -0.5 points.
Compare popularity between Waterloo and its closest rivals
Every comparison with Waterloo
13 comparisons
How has branded search demand for Waterloo changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Waterloo worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, Waterloo’s share of searches among sparkling water brands worldwide peaked at 5.4% in August 2026 and was lowest at 1.3% in December 2025.
How did search popularity change for sparkling water brands worldwide in September 2026?
6 changes
In September 2026, LaCroix overtook San Pellegrino to rank 2nd among sparkling water brands worldwide, with 25.7% of the searches.
In September 2026, Perrier gained share of searches among sparkling water brands worldwide, from 6.6% to 7.7%.
In September 2026, Bubly gained share of searches among sparkling water brands worldwide, from 5.4% to 6.3%.
In September 2026, Waterloo lost share of searches among sparkling water brands worldwide, from 5.4% to 2.3%.
In September 2026, Schweppes lost share of searches among sparkling water brands worldwide, from 32.7% to 31.4%.
In September 2026, San Pellegrino lost share of searches among sparkling water brands worldwide, from 25.5% to 24.5%.
How are Waterloo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Waterloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- waterloo sparkling water
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Where does Waterloo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sparkling water brands | 6th of 7 | 2.3% | Shown above |
| Flavoured water brands | 8th of 10 | 3.1% | Show ranking |
Is Waterloo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.