Bubly vs Waterloo:Which is more popular?
In September 2026, Bubly had more branded searches than Waterloo among sparkling water brands worldwide. Bubly had about 74,000 branded searches, while Waterloo had 27,100. Bubly made up 6.3% of all sparkling water brand searches we track, and Waterloo accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about sparkling water brands, Waterloo appeared in four of the five answers and Bubly in one. Waterloo was mentioned before Bubly in three out of four answers that named either.
Who do people search for more?
Bubly, about 3 searches for every 1 for Waterloo
Who does AI mention more?
Waterloo, mentioned in 4 of 5 answers, Bubly in 1
Who does AI recommend more?
Waterloo, named ahead of Bubly in 3 of 4 answers
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Top sparkling water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Waterloo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bubly was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Waterloo was listed before Bubly in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spindrift5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LaCroix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
San Pellegrino4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Waterloo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Perrier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bubly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Schweppes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sparkling water brands
5 answers
Asked ChatGPT
“Which sparkling water brand should I buy?”
Asked ChatGPT
“What are the best sparkling water brands?”
Asked ChatGPT
“What's the best sparkling water brand for a refreshing drink?”
Searched Google, AI Overview
“sparkling water brands”
Searched Google, AI Overview
“best sparkling water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bubly or Waterloo more popular in search?
This chart shows how often people search Google for Bubly and Waterloo by name. Each line represents a brand's share of searches for all seven sparkling water brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bubly, Waterloo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schweppes | LaCroix | San Pellegrino | Perrier | Bubly | Waterloo | Spindrift |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.9% | 21.8% | 8.4% | 8.4% | 2.5% | 1.8% |
| Nov 2025 | 35.7% | 19.5% | 22.7% | 8.8% | 8.8% | 2.6% | 1.9% |
| Dec 2025 | 31.8% | 14.2% | 17.7% | 26% | 7.8% | 1.3% | 1.1% |
| Jan 2026 | 32.4% | 21.6% | 25.2% | 8% | 8% | 2.4% | 2.5% |
| Feb 2026 | 34.3% | 18.7% | 26% | 6.9% | 8.4% | 3.1% | 2.7% |
| Mar 2026 | 30.3% | 24.8% | 23.6% | 7.4% | 7.4% | 2.2% | 4.2% |
| Apr 2026 | 31.5% | 21.1% | 24.6% | 7.8% | 7.8% | 2.8% | 4.4% |
| May 2026 | 32.7% | 21.8% | 25.4% | 8% | 6.6% | 2.4% | 3.1% |
| Jun 2026 | 30.8% | 25.2% | 24% | 7.5% | 6.2% | 2.8% | 3.6% |
| Jul 2026 | 25.8% | 38.6% | 20.8% | 5.2% | 4.2% | 2.3% | 3% |
| Aug 2026 | 32.7% | 21.9% | 25.5% | 6.6% | 5.4% | 5.4% | 2.6% |
| Sep 2026 | 31.4% | 25.7% | 24.5% | 7.7% | 6.3% | 2.3% | 2.1% |
How has the Bubly and Waterloo comparison changed over the last 12 months?
3 findings
- Bubly was ahead of Waterloo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bubly’s share of searches among sparkling water brands worldwide moved from 8.4% to 6.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Waterloo’s share of searches among sparkling water brands worldwide moved from 2.5% to 2.3%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for sparkling water brands worldwide in September 2026?
2 changes
In September 2026, Bubly gained share of searches among sparkling water brands worldwide, from 5.4% to 6.3%.
In September 2026, Waterloo lost share of searches among sparkling water brands worldwide, from 5.4% to 2.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bubly’s and Waterloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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