Sparkling Ice vs Waterloo:Which is more popular?
In September 2026, Sparkling Ice had more branded searches than Waterloo among flavoured water brands worldwide. Sparkling Ice had about 49,500 branded searches, while Waterloo had 27,100. Sparkling Ice made up 5.7% of all flavoured water brand searches we track, and Waterloo accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about flavoured water brands, Sparkling Ice appeared in three of the five answers and Waterloo in two. Waterloo was mentioned before Sparkling Ice in two out of three answers.
Who do people search for more?
Sparkling Ice, about 83% more searches than Waterloo
Who does AI mention more?
Sparkling Ice, mentioned in 3 of 5 answers, Waterloo in 2
Who does AI recommend more?
Waterloo, named ahead of Sparkling Ice in 2 of 3 answers
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Top flavoured water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sparkling Ice was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Waterloo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Waterloo was listed before Sparkling Ice in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spindrift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LaCroix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sparkling Ice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Buxton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Volvic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Highland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nestle Pure Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dash Water0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured water brands
5 answers
Asked ChatGPT
“Which flavoured water brand should I buy?”
Asked ChatGPT
“What are the best flavoured water brands?”
Asked ChatGPT
“What's the best flavoured water brand for everyday hydration?”
Searched Google, AI Overview
“flavoured water brands”
Searched Google, AI Overview
“sparkling flavoured water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Sparkling Ice or Waterloo more popular in search?
This chart shows how often people search Google for Sparkling Ice and Waterloo by name. Each line represents a brand's share of searches for all ten flavoured water brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sparkling Ice, Waterloo. The figures are in the table below the chart.
View monthly share of searches table
| Month | LaCroix | Buxton | Evian | Volvic | Sparkling Ice | Highland Spring | Nestle Pure Life | Waterloo | Spindrift | Dash Water |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.8% | 16.7% | 7.5% | 6.1% | 3.6% | 3.3% | 3.3% | 2.4% | 1.8% |
| Nov 2025 | 29% | 23.8% | 15.9% | 8.7% | 7.1% | 3.4% | 3.2% | 3.9% | 2.8% | 2.1% |
| Dec 2025 | 36% | 19.8% | 16.1% | 7.2% | 7.2% | 3.4% | 2.6% | 3.2% | 2.9% | 1.4% |
| Jan 2026 | 32.5% | 21.8% | 14.6% | 8% | 6.5% | 3.8% | 2.9% | 3.6% | 3.8% | 2.4% |
| Feb 2026 | 27.1% | 22.3% | 18.2% | 8.2% | 6.7% | 3.2% | 4.5% | 4.5% | 3.9% | 1.6% |
| Mar 2026 | 33.8% | 22.6% | 15.1% | 6.8% | 5.6% | 3.2% | 2.5% | 3% | 5.8% | 1.7% |
| Apr 2026 | 25.9% | 25.9% | 17.4% | 7.8% | 6.4% | 3% | 2.9% | 3.5% | 5.5% | 1.9% |
| May 2026 | 29.5% | 24.1% | 16.2% | 8.9% | 5.9% | 3.5% | 2.7% | 3.2% | 4.2% | 1.8% |
| Jun 2026 | 27.6% | 15.1% | 33.8% | 6.8% | 3.7% | 2.6% | 2% | 3% | 3.9% | 1.4% |
| Jul 2026 | 46.2% | 16.9% | 13.8% | 6.2% | 3.4% | 2.5% | 2.8% | 2.8% | 3.6% | 1.9% |
| Aug 2026 | 27.9% | 22.8% | 15.3% | 10.2% | 5.6% | 3.4% | 3.1% | 6.9% | 3.3% | 1.7% |
| Sep 2026 | 34.4% | 23% | 15.4% | 6.9% | 5.7% | 4% | 3.1% | 3.1% | 2.8% | 1.7% |
How has the Sparkling Ice and Waterloo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Waterloo took it in August 2026, Sparkling Ice took it in September 2026.
- Across the 12 months ending September 2026, Sparkling Ice’s share of searches among flavoured water brands worldwide moved from 6.1% to 5.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Waterloo’s share of searches among flavoured water brands worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for flavoured water brands worldwide in September 2026?
3 changes
In September 2026, Highland Spring overtook Waterloo to rank 6th among flavoured water brands worldwide, with 4% of the searches.
In September 2026, Waterloo lost share of searches among flavoured water brands worldwide, from 6.9% to 3.1%.
In September 2026, Sparkling Ice rose from 6th to 5th among flavoured water brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sparkling Ice’s and Waterloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sparkling Ice
1 branded search term
- sparkling ice
Waterloo
1 branded search term
- waterloo sparkling water
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