Highland Spring vs Nestle Pure Life:Which is more popular by branded search?
In August 2026, Nestle Pure Life had more branded searches than Highland Spring among flavoured water brands worldwide. Nestle Pure Life was estimated to have 33.1K branded searches compared to Highland Spring’s 9.9K, and held a 5.9% Share of Search versus Highland Spring’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Highland Spring or Nestle Pure Life?
Compare the flavoured water brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nestle Pure Life, Highland Spring. The figures are in the table below the chart.
View monthly share of search table
| Month | Buxton | Evian | Volvic | Nestle Pure Life | Highland Spring | Dash |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 31.3% | 14% | 6.3% | 1.5% | 0.11% |
| Nov 2025 | 45.4% | 30.3% | 16.6% | 6.1% | 1.5% | 0.13% |
| Dec 2025 | 42.4% | 34.6% | 15.6% | 5.7% | 1.7% | 0.09% |
| Jan 2026 | 45.2% | 30.2% | 16.6% | 6.1% | 1.8% | 0.1% |
| Feb 2026 | 41.3% | 33.8% | 15.1% | 8.3% | 1.4% | 0.09% |
| Mar 2026 | 47.2% | 31.7% | 14.2% | 5.2% | 1.5% | 0.13% |
| Apr 2026 | 47.4% | 31.8% | 14.3% | 5.2% | 1.3% | 0.09% |
| May 2026 | 45.8% | 30.7% | 16.8% | 5% | 1.5% | 0.08% |
| Jun 2026 | 25.9% | 57.9% | 11.6% | 3.5% | 1% | 0.06% |
| Jul 2026 | 41.8% | 34.2% | 15.4% | 6.9% | 1.7% | 0.07% |
| Aug 2026 | 43.6% | 29.2% | 19.5% | 5.9% | 1.8% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Highland Spring and Nestle Pure Life comparison changed over the last 12 months?
3 findings
- Nestle Pure Life was ahead of Highland Spring in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Highland Spring’s estimated Share of Search among flavoured water brands worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 11 months ending August 2026, Nestle Pure Life’s estimated Share of Search among flavoured water brands worldwide moved from 6.3% to 5.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for flavoured water brands worldwide in August 2026?
2 changes
In August 2026, Nestle Pure Life lost estimated Share of Search among flavoured water brands worldwide, from 6.9% to 5.9%.
Estimated monthly branded searches for Highland Spring worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Highland Spring’s and Nestle Pure Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Highland Spring
1 branded search term
- highland spring water
Nestle Pure Life
1 branded search term
- nestle pure life
Put your own brand in this comparison
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