Brandwave

How popular isVizio in search?

In August 2026, there were an estimated 110K branded searches for Vizio worldwide which held steady over the last 11 months. Vizio holds 4.7% estimated Share of Search among connected TV advertising platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Roku77.4%
  2. Samsung17.8%
  3. Vizio4.7%
  4. LG Ad Solutions0.1%
  5. MNTN0.01%
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Which connected TV advertising platforms compete with Vizio?

Vizio against connected TV advertising platforms worldwide, by month

Share of Search by month for Roku, Samsung, Vizio. The figures are in the table below the chart.

View monthly share of search table
MonthRokuSamsungVizioLG Ad SolutionsMNTN
Oct 202576.5%18.9%4.6%0.05%0.02%
Nov 202576.4%18%5.6%0.04%0.01%
Dec 202578.3%17%4.7%0.04%0.01%
Jan 202678.3%17%4.7%0.04%0.02%
Feb 202676.2%19.1%4.6%0.05%0.02%
Mar 202678.9%16.2%4.7%0.08%0.02%
Apr 202677.2%18.1%4.7%0.05%0.02%
May 202677.2%18.1%4.7%0.05%0.02%
Jun 202679.8%15.3%4.8%0.07%0.01%
Jul 202679%16.2%4.7%0.04%0.01%
Aug 202677.4%17.8%4.7%0.1%0.01%
Sep 2026—————
  1. 1.Roku

    77.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Samsung

    17.8%

    Held 2nd. 422K estimated branded searches, +12% vs prior month. Share +1.6 points.

  3. 3.Vizio

    4.7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. Held 4th. 2.4K estimated branded searches, +140% vs prior month. Share +0.1 points.

  5. 5.MNTN

    0.01%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Vizio and its closest rivals

How has branded search demand for Vizio changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vizio worldwide held steady at 110K.
  • Across the 11 months ending August 2026, Vizio’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 5.6% in November 2025 and was lowest at 4.6% in October 2025.

How did search popularity change for connected TV advertising platforms worldwide in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among connected TV advertising platforms worldwide, from 16.2% to 17.8%.

  2. In August 2026, Roku lost estimated Share of Search among connected TV advertising platforms worldwide, from 79% to 77.4%.

  3. Estimated monthly branded searches for LG Ad Solutions worldwide rose 84.6% over 11 measured months, from 1.3K to 2.4K in August 2026.

  4. Estimated monthly branded searches for MNTN worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How is Vizio measured?

Brandwave collects information about searches that people make online using Vizio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vizio

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How the Brand Demand Index is measured

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Is Vizio your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.