How popular isVic Firth in search?
In September 2026, there were an estimated 27.1K branded searches for Vic Firth worldwide which held steady over the last 12 months. Vic Firth holds 9.4% estimated Share of Search among drum stick brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which drum stick brands compete with Vic Firth?
Share of Search by month for Vater, Promark, Vic Firth. The figures are in the table below the chart.
View monthly share of search table
| Month | Vater | Promark | Vic Firth |
|---|---|---|---|
| Oct 2025 | 58.9% | 26.5% | 14.5% |
| Nov 2025 | 50.8% | 34% | 15.2% |
| Dec 2025 | 49.1% | 32.9% | 18% |
| Jan 2026 | 59.1% | 26.4% | 14.5% |
| Feb 2026 | 59.1% | 26.4% | 14.5% |
| Mar 2026 | 54.1% | 29.6% | 16.2% |
| Apr 2026 | 50.8% | 34% | 15.2% |
| May 2026 | 47.2% | 38.6% | 14.2% |
| Jun 2026 | 52.3% | 35% | 12.8% |
| Jul 2026 | 52.3% | 35% | 12.8% |
| Aug 2026 | 65.3% | 23.9% | 10.7% |
| Sep 2026 | 69.6% | 21% | 9.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.6% | 201K | +48.9% | +4.3 points | |
| 2, held 2nd | 21% | 60.5K | +22.2% | -3 points | |
| 3, held 3rd | 9.4% | 27.1K | +22.1% | -1.4 points |
Compare search popularity between Vic Firth and its closest rivals
How has branded search demand for Vic Firth changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vic Firth worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, Vic Firth’s estimated Share of Search among drum stick brands worldwide decreased from 14.5% to 9.4%.
- Across the 12 months ending September 2026, Vic Firth’s estimated Share of Search among drum stick brands worldwide peaked at 18% in December 2025 and was lowest at 9.4% in September 2026.
How did search popularity change for drum stick brands worldwide in September 2026?
3 changes
In September 2026, Vater gained estimated Share of Search among drum stick brands worldwide, from 65.3% to 69.6%.
In September 2026, Promark lost estimated Share of Search among drum stick brands worldwide, from 23.9% to 21%.
In September 2026, Vic Firth lost estimated Share of Search among drum stick brands worldwide, from 10.7% to 9.4%.
Where does Vic Firth compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Drumstick brands | 4th of 6 | 8% | Show ranking |
| Drum stick brands | 3rd of 3 | 9.4% | Shown above |
| Stick bag brands | 3rd of 4 | 17.8% | Show ranking |
| Drum practice pad brands | 3rd of 6 | 21.5% | Show ranking |
How is Vic Firth measured?
Brandwave collects information about searches that people make online using Vic Firth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vic firth
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Is Vic Firth your brand?
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