Brandwave

Promark vs Vic Firth:Which is searched more?

In September 2026, Promark had more branded searches than Vic Firth among drum stick brands worldwide. Promark was estimated to have 60.5K branded searches compared to Vic Firth’s 27.1K, and held a 21% Share of Search versus Vic Firth’s 9.4%. These are worldwide searches for English-language branded terms.

Share of Search among drum stick brands worldwide in September 2026Which is more popular in search, Promark or Vic Firth?
Promark21%60.5K searches
vs
Vic Firth9.4%27.1K searches

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Which is more popular in search, Promark or Vic Firth?

Compare the drum stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Promark and Vic Firth among drum stick brands worldwide, by month

Share of Search by month for Promark, Vic Firth. The figures are in the table below the chart.

View monthly share of search table
MonthVaterPromarkVic Firth
Oct 202558.9%26.5%14.5%
Nov 202550.8%34%15.2%
Dec 202549.1%32.9%18%
Jan 202659.1%26.4%14.5%
Feb 202659.1%26.4%14.5%
Mar 202654.1%29.6%16.2%
Apr 202650.8%34%15.2%
May 202647.2%38.6%14.2%
Jun 202652.3%35%12.8%
Jul 202652.3%35%12.8%
Aug 202665.3%23.9%10.7%
Sep 202669.6%21%9.4%

How has the Promark and Vic Firth comparison changed over the last 12 months?

  • Promark was ahead of Vic Firth in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Promark’s estimated Share of Search among drum stick brands worldwide moved from 26.5% to 21%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Vic Firth’s estimated Share of Search among drum stick brands worldwide moved from 14.5% to 9.4%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for drum stick brands worldwide in September 2026?

  1. In September 2026, Promark lost estimated Share of Search among drum stick brands worldwide, from 23.9% to 21%.

  2. In September 2026, Vic Firth lost estimated Share of Search among drum stick brands worldwide, from 10.7% to 9.4%.

Other head-to-heads among drum stick brands

How each brand is measured

Brandwave collects information about searches that people make online using Promark’s and Vic Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Promark

1 branded search term

  • promark

Vic Firth

1 branded search term

  • vic firth

How the Brand Demand Index is measured

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