Vater vs Vic Firth:Which is searched more?
In September 2026, Vater had more branded searches than Vic Firth among drum stick brands worldwide. Vater was estimated to have 201K branded searches compared to Vic Firth’s 27.1K, and held a 69.6% Share of Search versus Vic Firth’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Vater or Vic Firth?
Compare the drum stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vater, Vic Firth. The figures are in the table below the chart.
View monthly share of search table
| Month | Vater | Promark | Vic Firth |
|---|---|---|---|
| Oct 2025 | 58.9% | 26.5% | 14.5% |
| Nov 2025 | 50.8% | 34% | 15.2% |
| Dec 2025 | 49.1% | 32.9% | 18% |
| Jan 2026 | 59.1% | 26.4% | 14.5% |
| Feb 2026 | 59.1% | 26.4% | 14.5% |
| Mar 2026 | 54.1% | 29.6% | 16.2% |
| Apr 2026 | 50.8% | 34% | 15.2% |
| May 2026 | 47.2% | 38.6% | 14.2% |
| Jun 2026 | 52.3% | 35% | 12.8% |
| Jul 2026 | 52.3% | 35% | 12.8% |
| Aug 2026 | 65.3% | 23.9% | 10.7% |
| Sep 2026 | 69.6% | 21% | 9.4% |
How has the Vater and Vic Firth comparison changed over the last 12 months?
3 findings
- Vater was ahead of Vic Firth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vater’s estimated Share of Search among drum stick brands worldwide moved from 58.9% to 69.6%, and its estimated monthly branded searches moved from 110K to 201K.
- Across the 12 months ending September 2026, Vic Firth’s estimated Share of Search among drum stick brands worldwide moved from 14.5% to 9.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for drum stick brands worldwide in September 2026?
2 changes
In September 2026, Vater gained estimated Share of Search among drum stick brands worldwide, from 65.3% to 69.6%.
In September 2026, Vic Firth lost estimated Share of Search among drum stick brands worldwide, from 10.7% to 9.4%.
Other head-to-heads among drum stick brands
How each brand is measured
Brandwave collects information about searches that people make online using Vater’s and Vic Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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