Brandwave

How popular isVater in search?

In September 2026, there were an estimated 201K branded searches for Vater worldwide which is up 82.7% over the last 12 months. Vater holds 69.6% estimated Share of Search among drum stick brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vater69.6%
  2. Promark21%
  3. Vic Firth9.4%
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Which drum stick brands compete with Vater?

Vater against drum stick brands worldwide, by month

Share of Search by month for Vater, Promark, Vic Firth. The figures are in the table below the chart.

View monthly share of search table
MonthVaterPromarkVic Firth
Oct 202558.9%26.5%14.5%
Nov 202550.8%34%15.2%
Dec 202549.1%32.9%18%
Jan 202659.1%26.4%14.5%
Feb 202659.1%26.4%14.5%
Mar 202654.1%29.6%16.2%
Apr 202650.8%34%15.2%
May 202647.2%38.6%14.2%
Jun 202652.3%35%12.8%
Jul 202652.3%35%12.8%
Aug 202665.3%23.9%10.7%
Sep 202669.6%21%9.4%

  1. 1.Vater

    69.6%

    Held 1st. 201K estimated branded searches, +48.9% vs prior month. Share +4.3 points.

  2. 2.Promark

    21%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share -3 points.

  3. 3.Vic Firth

    9.4%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -1.4 points.

Compare search popularity between Vater and its closest rivals

Every comparison with Vater

How has branded search demand for Vater changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vater worldwide rose from 110K to 201K.
  • Across the 12 months ending September 2026, Vater’s estimated Share of Search among drum stick brands worldwide increased from 58.9% to 69.6%.
  • Across the 12 months ending September 2026, Vater’s estimated Share of Search among drum stick brands worldwide peaked at 69.6% in September 2026 and was lowest at 47.2% in May 2026.

How did search popularity change for drum stick brands worldwide in September 2026?

  1. In September 2026, Vater gained estimated Share of Search among drum stick brands worldwide, from 65.3% to 69.6%.

  2. In September 2026, Promark lost estimated Share of Search among drum stick brands worldwide, from 23.9% to 21%.

  3. In September 2026, Vic Firth lost estimated Share of Search among drum stick brands worldwide, from 10.7% to 9.4%.

Where does Vater compete?

Vater is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drumstick brands1st of 659%Show ranking
Drum stick brands1st of 369.6%Shown above

How is Vater measured?

Brandwave collects information about searches that people make online using Vater’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vater

Do you work for Vater? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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