How popular isVater in search?
In August 2026, there were an estimated 135K branded searches for Vater worldwide which is up 22.7% over the last 11 months. Vater holds 52.2% estimated Share of Search among drumstick brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which drumstick brands compete with Vater?
Share of Search by month for Vater, Promark, Zildjian, Vic Firth. The figures are in the table below the chart.
View monthly share of search table
| Month | Vater | Promark | Zildjian | Vic Firth | Ahead | Regal Tip |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 20.8% | 20.8% | 11.4% | 0.8% | 0.05% |
| Nov 2025 | 39.3% | 26.3% | 21.5% | 11.8% | 1% | 0.02% |
| Dec 2025 | 36.5% | 24.4% | 24.4% | 13.4% | 1.2% | 0.02% |
| Jan 2026 | 44.2% | 19.8% | 24.2% | 10.8% | 0.93% | 0.03% |
| Feb 2026 | 44.3% | 19.8% | 24.2% | 10.9% | 0.78% | 0.03% |
| Mar 2026 | 39.3% | 21.5% | 26.3% | 11.8% | 1% | 0.03% |
| Apr 2026 | 37.5% | 25.1% | 25.1% | 11.3% | 0.96% | 0.04% |
| May 2026 | 35.6% | 29.1% | 23.8% | 10.7% | 0.77% | 0.02% |
| Jun 2026 | 40.2% | 26.9% | 22% | 9.8% | 1% | 0.03% |
| Jul 2026 | 40.2% | 26.9% | 22% | 9.8% | 1% | 0.03% |
| Aug 2026 | 52.2% | 19.1% | 19.1% | 8.6% | 0.93% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 135K | +82.4% | +12 points | |
| 2, held 2nd | 19.1% | 49.5K | 0% | -7.8 points | |
| 3, held 3rd | 19.1% | 49.5K | +22.2% | -2.9 points | |
| 4, held 4th | 8.6% | 22.2K | +22.7% | -1.3 points | |
| 5, held 5th | 0.93% | 2.4K | +26.3% | -0.1 points | |
| 6, held 6th | 0.02% | 40 | -20% | 0 points |
1.
Vater52.2%
Held 1st. 135K estimated branded searches, +82.4% vs prior month. Share +12 points.
2.Promark
19.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -7.8 points.
3.
Zildjian19.1%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share -2.9 points.
8.6%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.3 points.
5.Ahead
0.93%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share -0.1 points.
0.02%
Held 6th. 40 estimated branded searches, -20% vs prior month. Share 0 points.
Compare search popularity between Vater and its closest rivals
How has branded search demand for Vater changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vater worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, Vater’s estimated Share of Search among drumstick brands worldwide increased from 46.2% to 52.2%.
- Across the 11 months ending August 2026, Vater’s estimated Share of Search among drumstick brands worldwide peaked at 52.2% in August 2026 and was lowest at 35.6% in May 2026.
How did search popularity change for drumstick brands worldwide in August 2026?
6 changes
In August 2026, Vater gained estimated Share of Search among drumstick brands worldwide, from 40.2% to 52.2%.
In August 2026, Promark lost estimated Share of Search among drumstick brands worldwide, from 26.9% to 19.1%.
In August 2026, Zildjian lost estimated Share of Search among drumstick brands worldwide, from 22% to 19.1%.
In August 2026, Vic Firth lost estimated Share of Search among drumstick brands worldwide, from 9.8% to 8.6%.
Estimated monthly branded searches for Ahead worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for Regal Tip worldwide fell 63.6% over 11 measured months, from 110 to 40 in August 2026.
How is Vater measured?
Brandwave collects information about searches that people make online using Vater’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vater
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Is Vater your brand?
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