Brandwave

How popular isVic Firth in search?

In September 2026, there were an estimated 27.1K branded searches for Vic Firth worldwide which held steady over the last 12 months. Vic Firth holds 17.8% estimated Share of Search among stick bag brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Promark39.8%
  2. Zildjian32.6%
  3. Vic Firth17.8%
  4. Meinl9.7%
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Which stick bag brands compete with Vic Firth?

Vic Firth against stick bag brands worldwide, by month

Share of Search by month for Promark, Zildjian, Vic Firth, Meinl. The figures are in the table below the chart.

View monthly share of search table
MonthPromarkZildjianVic FirthMeinl
Oct 202534.3%34.3%18.8%12.6%
Nov 202539%31.9%17.5%11.7%
Dec 202534.3%34.3%18.8%12.6%
Jan 202631.1%38%17%13.9%
Feb 202631.9%39%17.5%11.7%
Mar 202631.1%38%17%13.9%
Apr 202636.4%36.4%16.3%10.9%
May 202641.2%33.7%15.1%10.1%
Jun 202640.3%33%14.7%12%
Jul 202640.3%33%14.7%12%
Aug 202636.4%36.4%16.3%10.9%
Sep 202639.8%32.6%17.8%9.7%

  1. 1.Promark

    39.8%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  2. 2.Zildjian

    32.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.8 points.

  3. 3.Vic Firth

    17.8%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.5 points.

  4. 4.Meinl

    9.7%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

Compare search popularity between Vic Firth and its closest rivals

Every comparison with Vic Firth

How has branded search demand for Vic Firth changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vic Firth worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Vic Firth’s estimated Share of Search among stick bag brands worldwide decreased from 18.8% to 17.8%.
  • Across the 12 months ending September 2026, Vic Firth’s estimated Share of Search among stick bag brands worldwide peaked at 18.8% in October 2025 and was lowest at 14.7% in June 2026.

How did search popularity change for stick bag brands worldwide in September 2026?

  1. In September 2026, Promark gained estimated Share of Search among stick bag brands worldwide, from 36.4% to 39.8%.

  2. In September 2026, Vic Firth gained estimated Share of Search among stick bag brands worldwide, from 16.3% to 17.8%.

  3. In September 2026, Zildjian lost estimated Share of Search among stick bag brands worldwide, from 36.4% to 32.6%.

  4. In September 2026, Meinl lost estimated Share of Search among stick bag brands worldwide, from 10.9% to 9.7%.

Where does Vic Firth compete?

Vic Firth is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drumstick brands4th of 68%Show ranking
Drum stick brands3rd of 39.4%Show ranking
Stick bag brands3rd of 417.8%Shown above
Drum practice pad brands3rd of 621.5%Show ranking

How is Vic Firth measured?

Brandwave collects information about searches that people make online using Vic Firth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vic firth

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How the Brand Demand Index is measured

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