Vic Firth vs Zildjian:Which is more popular by branded search?
In August 2026, Zildjian had more branded searches than Vic Firth among drumstick brands worldwide. Zildjian was estimated to have 49.5K branded searches compared to Vic Firth’s 22.2K, and held a 19.1% Share of Search versus Vic Firth’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Vic Firth or Zildjian?
Compare the drumstick brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zildjian, Vic Firth. The figures are in the table below the chart.
View monthly share of search table
| Month | Vater | Promark | Zildjian | Vic Firth | Ahead | Regal Tip |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 20.8% | 20.8% | 11.4% | 0.8% | 0.05% |
| Nov 2025 | 39.3% | 26.3% | 21.5% | 11.8% | 1% | 0.02% |
| Dec 2025 | 36.5% | 24.4% | 24.4% | 13.4% | 1.2% | 0.02% |
| Jan 2026 | 44.2% | 19.8% | 24.2% | 10.8% | 0.93% | 0.03% |
| Feb 2026 | 44.3% | 19.8% | 24.2% | 10.9% | 0.78% | 0.03% |
| Mar 2026 | 39.3% | 21.5% | 26.3% | 11.8% | 1% | 0.03% |
| Apr 2026 | 37.5% | 25.1% | 25.1% | 11.3% | 0.96% | 0.04% |
| May 2026 | 35.6% | 29.1% | 23.8% | 10.7% | 0.77% | 0.02% |
| Jun 2026 | 40.2% | 26.9% | 22% | 9.8% | 1% | 0.03% |
| Jul 2026 | 40.2% | 26.9% | 22% | 9.8% | 1% | 0.03% |
| Aug 2026 | 52.2% | 19.1% | 19.1% | 8.6% | 0.93% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Vic Firth and Zildjian comparison changed over the last 12 months?
3 findings
- Zildjian was ahead of Vic Firth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Vic Firth’s estimated Share of Search among drumstick brands worldwide moved from 11.4% to 8.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Zildjian’s estimated Share of Search among drumstick brands worldwide moved from 20.8% to 19.1%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for drumstick brands worldwide in August 2026?
2 changes
In August 2026, Zildjian lost estimated Share of Search among drumstick brands worldwide, from 22% to 19.1%.
In August 2026, Vic Firth lost estimated Share of Search among drumstick brands worldwide, from 9.8% to 8.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Vic Firth’s and Zildjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.