Brandwave

How popular isUpPromote?

In September 2026, people searched for UpPromote by name about 5,400 times worldwide, about the same as the previous year. These searches made up 21.1% of all global ambassador programme platform searches, placing UpPromote second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about ambassador programme platforms, UpPromote appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

UpPromote is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. Social SnowballShare of searches 38.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. UpPromoteShare of searches 21.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. RefersionShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SocialLadderShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. AfluencerShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top ambassador programme platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UpPromote was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UpPromote is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BrandChamp1st
  2. SocialLadder2nd
  3. UpPromote3rd
  4. Extole4th
  5. Buzzbassador5th
  6. Social Snowball–
  7. Refersion–
  8. Afluencer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SocialLadder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrandChamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpPromote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extole1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buzzbassador1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Afluencer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ambassador programme platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ambassador programme platforms compete with UpPromote?

UpPromote against ambassador programme platforms worldwide, by month

Share of searches by month for Social Snowball, UpPromote, Refersion, SocialLadder, Afluencer, Extole. The figures are in the table below the chart.

View monthly share of searches table
MonthSocial SnowballUpPromoteRefersionSocialLadderAfluencerExtoleBrandChampBuzzbassador
Oct 202522.4%20%17.3%13.3%16.3%7%1.8%1.8%
Nov 202522%19.6%16.5%13%19.6%5.8%1.8%1.7%
Dec 202520.1%22%15.4%11.8%22%5.3%2%1.3%
Jan 202621.6%23%13.3%10.1%23%5.6%2.1%1.4%
Feb 202623.7%20.7%14.6%11.1%20.7%6.1%1.9%1.2%
Mar 202620.9%27.1%12.9%12.1%18.1%5.4%2%1.6%
Apr 202624.2%25.6%15%11.2%14%6.2%2.3%1.5%
May 202630.3%26.4%15.4%9.6%9.6%5.2%2%1.6%
Jun 202630.4%26.5%15.7%9.6%9.6%5.2%1.6%1.3%
Jul 202631.4%26.5%12.7%9.7%9.7%6.4%2%1.6%
Aug 202631.6%26.1%12.7%9.5%11.5%5.1%1.9%1.5%
Sep 202638.5%21.1%12.2%11.3%7.4%6.3%1.9%1.3%

  1. 1.Social Snowball

    38.5%

    Held 1st. 9.8K estimated branded searches, +23.1% vs prior month. Share +6.9 points.

  2. 2.UpPromote

    21.1%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -5 points.

  3. 3.Refersion

    12.2%

    Held 3rd. 3.1K estimated branded searches, -3.4% vs prior month. Share -0.6 points.

  4. 4.SocialLadder

    11.3%

    Moved from 5th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.9 points.

  5. 5.Afluencer

    7.4%

    Moved from 4th to 5th. 1.9K estimated branded searches, -34.5% vs prior month. Share -4 points.

  6. 6.Extole

    6.3%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.1 points.

  7. 7.BrandChamp

    1.9%

    Held 7th. 490 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Buzzbassador

    1.3%

    Held 8th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

Compare popularity between UpPromote and its closest rivals

Every comparison with UpPromote

15 comparisons

How has branded search demand for UpPromote changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for UpPromote worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, UpPromote’s share of searches among ambassador programme platforms worldwide increased from 20% to 21.1%.
  • Across the 12 months ending September 2026, UpPromote’s share of searches among ambassador programme platforms worldwide peaked at 27.1% in March 2026 and was lowest at 19.6% in November 2025.

How did search popularity change for ambassador programme platforms worldwide in September 2026?

6 changes

  1. In September 2026, SocialLadder overtook Afluencer to rank 4th among ambassador programme platforms worldwide, with 11.3% of the searches.

  2. In September 2026, Social Snowball gained share of searches among ambassador programme platforms worldwide, from 31.6% to 38.5%.

  3. In September 2026, Extole gained share of searches among ambassador programme platforms worldwide, from 5.1% to 6.3%.

  4. In September 2026, UpPromote lost share of searches among ambassador programme platforms worldwide, from 26.1% to 21.1%.

  5. In September 2026, Afluencer lost share of searches among ambassador programme platforms worldwide, from 11.5% to 7.4%.

  6. In September 2026, Refersion lost share of searches among ambassador programme platforms worldwide, from 12.7% to 12.2%.

How are UpPromote’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using UpPromote’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uppromote

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How the Brand Demand Index is measured

Where does UpPromote compete?

UpPromote is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Affiliate program platforms7th of 100.62%Show ranking
Ambassador programme platforms2nd of 821.1%Shown above
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Is UpPromote your brand?

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