SocialLadder vs UpPromote:Which is searched more?
In September 2026, UpPromote had more branded searches than SocialLadder among ambassador programme platforms worldwide. UpPromote had about 5,400 branded searches, while SocialLadder had 2,900. UpPromote made up 21.1% of all ambassador programme platform searches we track, and SocialLadder accounted for 11.3%. These are worldwide searches for English-language branded terms.
Follow SocialLadder vs UpPromote and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is SocialLadder or UpPromote more popular in search?
Compare the platforms used to run brand ambassador programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for UpPromote, SocialLadder. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Snowball | UpPromote | Refersion | SocialLadder | Afluencer | Extole | BrandChamp | Buzzbassador |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 20% | 17.3% | 13.3% | 16.3% | 7% | 1.8% | 1.8% |
| Nov 2025 | 22% | 19.6% | 16.5% | 13% | 19.6% | 5.8% | 1.8% | 1.7% |
| Dec 2025 | 20.1% | 22% | 15.4% | 11.8% | 22% | 5.3% | 2% | 1.3% |
| Jan 2026 | 21.6% | 23% | 13.3% | 10.1% | 23% | 5.6% | 2.1% | 1.4% |
| Feb 2026 | 23.7% | 20.7% | 14.6% | 11.1% | 20.7% | 6.1% | 1.9% | 1.2% |
| Mar 2026 | 20.9% | 27.1% | 12.9% | 12.1% | 18.1% | 5.4% | 2% | 1.6% |
| Apr 2026 | 24.2% | 25.6% | 15% | 11.2% | 14% | 6.2% | 2.3% | 1.5% |
| May 2026 | 30.3% | 26.4% | 15.4% | 9.6% | 9.6% | 5.2% | 2% | 1.6% |
| Jun 2026 | 30.4% | 26.5% | 15.7% | 9.6% | 9.6% | 5.2% | 1.6% | 1.3% |
| Jul 2026 | 31.4% | 26.5% | 12.7% | 9.7% | 9.7% | 6.4% | 2% | 1.6% |
| Aug 2026 | 31.6% | 26.1% | 12.7% | 9.5% | 11.5% | 5.1% | 1.9% | 1.5% |
| Sep 2026 | 38.5% | 21.1% | 12.2% | 11.3% | 7.4% | 6.3% | 1.9% | 1.3% |
How has the SocialLadder and UpPromote comparison changed over the last 12 months?
3 findings
- UpPromote was ahead of SocialLadder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SocialLadder’s share of searches among ambassador programme platforms worldwide moved from 13.3% to 11.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, UpPromote’s share of searches among ambassador programme platforms worldwide moved from 20% to 21.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for ambassador programme platforms worldwide in September 2026?
2 changes
In September 2026, SocialLadder overtook Afluencer to rank 4th among ambassador programme platforms worldwide, with 11.3% of the searches.
In September 2026, UpPromote lost share of searches among ambassador programme platforms worldwide, from 26.1% to 21.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SocialLadder’s and UpPromote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SocialLadder
1 branded search term
- socialladder
UpPromote
1 branded search term
- uppromote
Other head-to-heads among ambassador programme platforms
Social Snowball vs UpPromote: compare search popularity
Social Snowball vs Refersion: compare search popularity- Social Snowball vs SocialLadder: compare search popularity
Social Snowball vs Afluencer: compare search popularity- UpPromote vs Refersion: compare search popularity
- UpPromote vs Afluencer: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.