How popular isSocialLadder?
In September 2026, people searched for SocialLadder by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 11.3% of all global ambassador programme platform searches, placing SocialLadder fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about ambassador programme platforms, SocialLadder appeared in three of the five answers and was the second most recommended of the eight.
SocialLadder is the fourth most searched of 8 competitors and the second most recommended in AI answers.
Social SnowballShare of searches 38.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
UpPromoteShare of searches 21.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
RefersionShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SocialLadderShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
AfluencerShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top ambassador programme platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SocialLadder was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SocialLadder is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SocialLadder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrandChamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- UpPromote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Extole1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buzzbassador1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Afluencer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ambassador programme platforms
5 answers
Asked ChatGPT
“Which ambassador programme platform should I use?”
Asked ChatGPT
“What are the best ambassador programme platforms?”
Asked ChatGPT
“What's the best ambassador programme platform for brand ambassadors?”
Searched Google, AI Overview
“brand ambassador software”
Searched Google, AI Overview
“customer referral platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which ambassador programme platforms compete with SocialLadder?
Share of searches by month for Social Snowball, UpPromote, Refersion, SocialLadder, Afluencer, Extole. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Snowball | UpPromote | Refersion | SocialLadder | Afluencer | Extole | BrandChamp | Buzzbassador |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 20% | 17.3% | 13.3% | 16.3% | 7% | 1.8% | 1.8% |
| Nov 2025 | 22% | 19.6% | 16.5% | 13% | 19.6% | 5.8% | 1.8% | 1.7% |
| Dec 2025 | 20.1% | 22% | 15.4% | 11.8% | 22% | 5.3% | 2% | 1.3% |
| Jan 2026 | 21.6% | 23% | 13.3% | 10.1% | 23% | 5.6% | 2.1% | 1.4% |
| Feb 2026 | 23.7% | 20.7% | 14.6% | 11.1% | 20.7% | 6.1% | 1.9% | 1.2% |
| Mar 2026 | 20.9% | 27.1% | 12.9% | 12.1% | 18.1% | 5.4% | 2% | 1.6% |
| Apr 2026 | 24.2% | 25.6% | 15% | 11.2% | 14% | 6.2% | 2.3% | 1.5% |
| May 2026 | 30.3% | 26.4% | 15.4% | 9.6% | 9.6% | 5.2% | 2% | 1.6% |
| Jun 2026 | 30.4% | 26.5% | 15.7% | 9.6% | 9.6% | 5.2% | 1.6% | 1.3% |
| Jul 2026 | 31.4% | 26.5% | 12.7% | 9.7% | 9.7% | 6.4% | 2% | 1.6% |
| Aug 2026 | 31.6% | 26.1% | 12.7% | 9.5% | 11.5% | 5.1% | 1.9% | 1.5% |
| Sep 2026 | 38.5% | 21.1% | 12.2% | 11.3% | 7.4% | 6.3% | 1.9% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 9.8K | +23.1% | +6.9 points | |
| 2, held 2nd | 21.1% | 5.4K | -18.2% | -5 points | |
| 3, held 3rd | 12.2% | 3.1K | -3.4% | -0.6 points | |
| 4, moved from 5th to 4th | 11.3% | 2.9K | +20.8% | +1.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.4% | 1.9K | -34.5% | -4 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.3% | 1.6K | +23.1% | +1.1 points | |
| 7, held 7th | 1.9% | 490 | 0% | 0 points | |
| 8, held 8th | 1.3% | 320 | -17.9% | -0.3 points |
38.5%
Held 1st. 9.8K estimated branded searches, +23.1% vs prior month. Share +6.9 points.
21.1%
Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -5 points.
12.2%
Held 3rd. 3.1K estimated branded searches, -3.4% vs prior month. Share -0.6 points.
11.3%
Moved from 5th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.9 points.
7.4%
Moved from 4th to 5th. 1.9K estimated branded searches, -34.5% vs prior month. Share -4 points.
6.
Extole6.3%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.1 points.
1.9%
Held 7th. 490 estimated branded searches, 0% vs prior month. Share 0 points.
1.3%
Held 8th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.
Compare popularity between SocialLadder and its closest rivals
Every comparison with SocialLadder
9 comparisons
How has branded search demand for SocialLadder changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SocialLadder worldwide fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, SocialLadder’s share of searches among ambassador programme platforms worldwide decreased from 13.3% to 11.3%.
- Across the 12 months ending September 2026, SocialLadder’s share of searches among ambassador programme platforms worldwide peaked at 13.3% in October 2025 and was lowest at 9.5% in August 2026.
- Across the 12 months ending September 2026, SocialLadder rose from 5th to 4th among ambassador programme platforms worldwide.
How did search popularity change for ambassador programme platforms worldwide in September 2026?
6 changes
In September 2026, SocialLadder overtook Afluencer to rank 4th among ambassador programme platforms worldwide, with 11.3% of the searches.
In September 2026, Social Snowball gained share of searches among ambassador programme platforms worldwide, from 31.6% to 38.5%.
In September 2026, Extole gained share of searches among ambassador programme platforms worldwide, from 5.1% to 6.3%.
In September 2026, UpPromote lost share of searches among ambassador programme platforms worldwide, from 26.1% to 21.1%.
In September 2026, Afluencer lost share of searches among ambassador programme platforms worldwide, from 11.5% to 7.4%.
In September 2026, Refersion lost share of searches among ambassador programme platforms worldwide, from 12.7% to 12.2%.
How are SocialLadder’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using SocialLadder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- socialladder
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Where does SocialLadder compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Ambassador programme platforms | 4th of 8 | 11.3% | Shown above |
| Ambassador marketing platforms | 2nd of 5 | 20.1% | Show ranking |
Is SocialLadder your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.