Refersion vs SocialLadder:Which is more popular?
In September 2026, Refersion had more branded searches than SocialLadder among ambassador programme platforms worldwide. Refersion had about 3,110 branded searches, while SocialLadder had 2,900. Refersion made up 12.2% of all ambassador programme platform searches we track, and SocialLadder accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about ambassador programme platforms, SocialLadder appeared in three of the five answers and Refersion in none.
Who do people search for more?
Refersion, about 7% more searches than SocialLadder
Who does AI mention more?
SocialLadder, mentioned in 3 of 5 answers, Refersion in 0
Who does AI recommend more?
SocialLadder, the only one of the two named
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Top ambassador programme platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SocialLadder was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Refersion did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SocialLadder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrandChamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UpPromote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Extole1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buzzbassador1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Afluencer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ambassador programme platforms
5 answers
Asked ChatGPT
“Which ambassador programme platform should I use?”
Asked ChatGPT
“What are the best ambassador programme platforms?”
Asked ChatGPT
“What's the best ambassador programme platform for brand ambassadors?”
Searched Google, AI Overview
“brand ambassador software”
Searched Google, AI Overview
“customer referral platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Refersion or SocialLadder more popular in search?
This chart shows how often people search Google for Refersion and SocialLadder by name. Each line represents a brand's share of searches for all eight ambassador programme platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Refersion, SocialLadder. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Snowball | UpPromote | Refersion | SocialLadder | Afluencer | Extole | BrandChamp | Buzzbassador |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 20% | 17.3% | 13.3% | 16.3% | 7% | 1.8% | 1.8% |
| Nov 2025 | 22% | 19.6% | 16.5% | 13% | 19.6% | 5.8% | 1.8% | 1.7% |
| Dec 2025 | 20.1% | 22% | 15.4% | 11.8% | 22% | 5.3% | 2% | 1.3% |
| Jan 2026 | 21.6% | 23% | 13.3% | 10.1% | 23% | 5.6% | 2.1% | 1.4% |
| Feb 2026 | 23.7% | 20.7% | 14.6% | 11.1% | 20.7% | 6.1% | 1.9% | 1.2% |
| Mar 2026 | 20.9% | 27.1% | 12.9% | 12.1% | 18.1% | 5.4% | 2% | 1.6% |
| Apr 2026 | 24.2% | 25.6% | 15% | 11.2% | 14% | 6.2% | 2.3% | 1.5% |
| May 2026 | 30.3% | 26.4% | 15.4% | 9.6% | 9.6% | 5.2% | 2% | 1.6% |
| Jun 2026 | 30.4% | 26.5% | 15.7% | 9.6% | 9.6% | 5.2% | 1.6% | 1.3% |
| Jul 2026 | 31.4% | 26.5% | 12.7% | 9.7% | 9.7% | 6.4% | 2% | 1.6% |
| Aug 2026 | 31.6% | 26.1% | 12.7% | 9.5% | 11.5% | 5.1% | 1.9% | 1.5% |
| Sep 2026 | 38.5% | 21.1% | 12.2% | 11.3% | 7.4% | 6.3% | 1.9% | 1.3% |
How has the Refersion and SocialLadder comparison changed over the last 12 months?
3 findings
- Refersion was ahead of SocialLadder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Refersion’s share of searches among ambassador programme platforms worldwide moved from 17.3% to 12.2%, and its estimated monthly branded searches moved from 4.7K to 3.1K.
- Across the 12 months ending September 2026, SocialLadder’s share of searches among ambassador programme platforms worldwide moved from 13.3% to 11.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for ambassador programme platforms worldwide in September 2026?
2 changes
In September 2026, SocialLadder overtook Afluencer to rank 4th among ambassador programme platforms worldwide, with 11.3% of the searches.
In September 2026, Refersion lost share of searches among ambassador programme platforms worldwide, from 12.7% to 12.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Refersion’s and SocialLadder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Refersion
2 branded search terms
- refersion
- refersion affiliate
SocialLadder
1 branded search term
- socialladder
Other head-to-heads among ambassador programme platforms
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