Brandwave

Ambassador programme platforms:Which brands are most popular in search?

In August 2026, Social Snowball was the most searched among ambassador programme platforms worldwide, with an estimated 7.3K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Social Snowball48.1%
  2. Refersion21.3%
  3. Afluencer19.2%
  4. Extole8.9%
  5. Buzzbassador2.6%

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Share of SearchLeaderboard

Compare the platforms used to run brand ambassador programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ambassador programme platforms worldwide, by month

Share of Search by month for Social Snowball, Refersion, Afluencer, Extole, Buzzbassador. The figures are in the table below the chart.

View monthly share of search table
MonthSocial SnowballRefersionAfluencerExtoleBuzzbassador
Oct 202533.6%27%25.4%11.2%2.8%
Nov 202532.6%25.5%30.1%9.1%2.7%
Dec 202530.6%24.2%34.6%8.6%2.1%
Jan 202631.9%20.9%36.1%8.9%2.1%
Feb 202634.3%22.4%31.7%9.6%1.9%
Mar 202634.6%22.2%31.1%9.4%2.8%
Apr 202638.6%25%23.3%10.6%2.5%
May 202647.4%25.4%15.8%8.8%2.6%
Jun 202647.4%25.9%15.9%8.8%2.1%
Jul 202648.8%21.3%16.2%11%2.6%
Aug 202648.1%21.3%19.2%8.9%2.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Social Snowball

    48.1%

    Held 1st. 7.3K estimated branded searches, +0.55% vs prior month. Share -0.7 points.

  2. 2.Refersion

    21.3%

    Held 2nd. 3.2K estimated branded searches, +1.9% vs prior month. Share 0 points.

  3. 3.Afluencer

    19.2%

    Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +3 points.

  4. 4.Extole

    8.9%

    Held 4th. 1.3K estimated branded searches, -17.8% vs prior month. Share -2.1 points.

  5. 5.Buzzbassador

    2.6%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among ambassador programme platforms worldwide?

In August 2026, Social Snowball was the most searched among ambassador programme platforms worldwide, with an estimated 7.3K branded searches and 48.1% estimated Share of Search within this set. Refersion is in 2nd place, 26.8 percentage points behind at 21.3% Share of Search.

Global ambassador programme platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Social Snowball33.6% → 48.1%48.8%Jul 202630.6%Dec 20251st
Refersion27% → 21.3%27%Oct 202520.9%Jan 20262nd
Afluencer25.4% → 19.2%36.1%Jan 202615.8%May 20263rd
Extole11.2% → 8.9%11.2%Oct 20258.6%Dec 20254th
Buzzbassador2.8% → 2.6%2.8%Oct 20251.9%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Social Snowball’s estimated Share of Search among ambassador programme platforms worldwide increased from 33.6% to 48.1%.
  • Across the 11 months ending August 2026, Refersion’s estimated Share of Search among ambassador programme platforms worldwide decreased from 27% to 21.3%.
  • Across the 11 months ending August 2026, Afluencer’s estimated Share of Search among ambassador programme platforms worldwide decreased from 25.4% to 19.2%.
  • Across the 11 months ending August 2026, Extole’s estimated Share of Search among ambassador programme platforms worldwide decreased from 11.2% to 8.9%.
  • Across the 11 months ending August 2026, Social Snowball’s estimated Share of Search among ambassador programme platforms worldwide peaked at 48.8% in July 2026 and was lowest at 30.6% in December 2025.
  • Across the 11 months ending August 2026, Refersion’s estimated Share of Search among ambassador programme platforms worldwide peaked at 27% in October 2025 and was lowest at 20.9% in January 2026.
  • Across the 11 months ending August 2026, Afluencer’s estimated Share of Search among ambassador programme platforms worldwide peaked at 36.1% in January 2026 and was lowest at 15.8% in May 2026.
  • Across the 11 months ending August 2026, Extole’s estimated Share of Search among ambassador programme platforms worldwide peaked at 11.2% in October 2025 and was lowest at 8.6% in December 2025.
  • Across the 11 months ending August 2026, Buzzbassador held steady: its estimated Share of Search among ambassador programme platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for ambassador programme platforms worldwide in August 2026?

  1. In August 2026, Afluencer gained estimated Share of Search among ambassador programme platforms worldwide, from 16.2% to 19.2%.

  2. In August 2026, Extole lost estimated Share of Search among ambassador programme platforms worldwide, from 11% to 8.9%.

  3. In August 2026, Social Snowball lost estimated Share of Search among ambassador programme platforms worldwide, from 48.8% to 48.1%.

  4. Estimated monthly branded searches for Refersion worldwide fell 30.9% over 11 measured months, from 4.7K to 3.2K in August 2026.

  5. Estimated monthly branded searches for Buzzbassador worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

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