Brandwave

How popular isMavely?

In September 2026, people searched for Mavely by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 27.5% of all global ambassador programme platform searches, placing Mavely first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about ambassador programme platforms, Mavely did not appear in any of the answers.

Search and AI answers in September 2026

Mavely is the most searched of 10 competitors and not listed in any AI answer.

  1. MavelyShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Social SnowballShare of searches 27.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. UpPromoteShare of searches 15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. RefersionShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SocialLadderShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top ambassador programme platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mavely did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BrandChamp1st
  2. SocialLadder2nd
  3. UpPromote3rd
  4. Extole4th
  5. Influitive5th
  6. Buzzbassador5th
  7. Mavely–
  8. Social Snowball–
  9. Refersion–
  10. Afluencer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SocialLadder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrandChamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpPromote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extole1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Influitive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buzzbassador1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mavely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Afluencer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ambassador programme platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ambassador programme platforms compete with Mavely?

Mavely against ambassador programme platforms worldwide, by month

Share of searches by month for Mavely, Social Snowball, UpPromote, Refersion, SocialLadder, Afluencer, Extole. The figures are in the table below the chart.

View monthly share of searches table
MonthMavelySocial SnowballUpPromoteRefersionSocialLadderAfluencerExtoleBrandChampInfluitiveBuzzbassador
Oct 202534.7%14.2%12.7%10.9%8.4%10.3%4.5%1.1%2.1%1.1%
Nov 202534.3%14.1%12.5%10.6%8.3%12.5%3.7%1.2%1.7%1.1%
Dec 202537%12.3%13.5%9.4%7.2%13.5%3.2%1.2%1.8%0.8%
Jan 202629.1%14.9%15.9%9.2%7%15.9%3.9%1.4%1.7%0.94%
Feb 202631.1%15.9%13.9%9.8%7.5%13.9%4.1%1.3%1.8%0.82%
Mar 202628.3%14.6%19%9%8.4%12.6%3.7%1.4%1.7%1.1%
Apr 202631.5%16.2%17.2%10%7.5%9.4%4.2%1.6%1.5%1%
May 202632.1%20.1%17.5%10.2%6.4%6.4%3.4%1.3%1.6%1%
Jun 202628%21.4%18.6%11.1%6.8%6.8%3.7%1.1%1.7%0.9%
Jul 202632.2%20.8%17.6%8.4%6.4%6.4%4.3%1.3%1.6%1%
Aug 202631.9%21.1%17.4%8.5%6.3%7.7%3.4%1.3%1.3%1%
Sep 202627.5%27.4%15%8.7%8.1%5.3%4.5%1.4%1.3%0.89%
  1. 1.Mavely

    27.5%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  2. Held 2nd. 9.8K estimated branded searches, +23.1% vs prior month. Share +6.3 points.

  3. Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Refersion

    8.7%

    Held 4th. 3.1K estimated branded searches, -3.4% vs prior month. Share +0.2 points.

  5. Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.7 points.

  6. 6.Afluencer

    5.3%

    Moved from 5th to 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -2.4 points.

  7. 7.Extole

    4.5%

    Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1 points.

  8. Held 8th. 490 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. Held 9th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Buzzbassador

    0.89%

    Held 10th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.

Compare popularity between Mavely and its closest rivals

Every comparison with Mavely

9 comparisons

How has branded search demand for Mavely changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mavely worldwide fell from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Mavely’s share of searches among ambassador programme platforms worldwide decreased from 34.7% to 27.5%.
  • Across the 12 months ending September 2026, Mavely’s share of searches among ambassador programme platforms worldwide peaked at 37% in December 2025 and was lowest at 27.5% in September 2026.

How did search popularity change for ambassador programme platforms worldwide in September 2026?

6 changes
  1. In September 2026, SocialLadder overtook Afluencer to rank 5th among ambassador programme platforms worldwide, with 8.1% of the searches.

  2. In September 2026, Social Snowball gained share of searches among ambassador programme platforms worldwide, from 21.1% to 27.4%.

  3. In September 2026, Extole gained share of searches among ambassador programme platforms worldwide, from 3.4% to 4.5%.

  4. In September 2026, Mavely lost share of searches among ambassador programme platforms worldwide, from 31.9% to 27.5%.

  5. In September 2026, UpPromote lost share of searches among ambassador programme platforms worldwide, from 17.4% to 15%.

  6. In September 2026, Afluencer lost share of searches among ambassador programme platforms worldwide, from 7.7% to 5.3%.

How are Mavely’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mavely’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mavely

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How the Brand Demand Index is measured

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Is Mavely your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.