impact.com vs UpPromote:Which is more popular?
In September 2026, impact.com had more branded searches than UpPromote among affiliate program platforms worldwide. impact.com had about 14,700 branded searches, while UpPromote had 5,400. impact.com made up 1.7% of all affiliate program platform searches we track, and UpPromote accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about affiliate program platforms, impact.com appeared in four of the five answers and UpPromote in three. impact.com was mentioned before UpPromote in three out of five answers.
Who do people search for more?
impact.com, about 3 searches for every 1 for UpPromote
Who does AI mention more?
impact.com, mentioned in 4 of 5 answers, UpPromote in 3
Who does AI recommend more?
impact.com, named ahead of UpPromote in 3 of 5 answers
Follow impact.com vs UpPromote and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top affiliate program platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, impact.com was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UpPromote was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. impact.com was listed before UpPromote in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
impact.com1st
Awin2nd
Refersion3rd
ClickBank4th
Amazon Associates5th
UpPromote6th
PartnerStack7th
Rewardful8th
CJ Affiliate9th
Tapfiliate10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Awin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PartnerStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UpPromote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rewardful3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Refersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CJ Affiliate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tapfiliate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate program platforms
5 answers
Asked ChatGPT
“Which affiliate program platform should I use?”
Asked ChatGPT
“What are the best affiliate program platforms?”
Asked ChatGPT
“What's the best affiliate program platform for an online store?”
Searched Google, AI Overview
“affiliate program platform”
Searched Google, AI Overview
“affiliate program software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is impact.com or UpPromote more popular in search?
This chart shows how often people search Google for impact.com and UpPromote by name. Each line represents a brand's share of searches for all ten affiliate program platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for impact.com, UpPromote. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | ClickBank | Awin | CJ Affiliate | PartnerStack | impact.com | UpPromote | Rewardful | Refersion | Tapfiliate |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 26% | 12.4% | 3.2% | 1.9% | 1.6% | 0.57% | 0.47% | 0.49% | 0.38% |
| Nov 2025 | 54.3% | 26.6% | 10.7% | 2.8% | 2% | 1.6% | 0.58% | 0.59% | 0.49% | 0.39% |
| Dec 2025 | 58.5% | 23.4% | 9.5% | 2.9% | 2.1% | 1.5% | 0.63% | 0.64% | 0.44% | 0.34% |
| Jan 2026 | 61% | 22.4% | 9.1% | 2.3% | 2.1% | 1.3% | 0.6% | 0.61% | 0.35% | 0.33% |
| Feb 2026 | 66.9% | 17.9% | 8.7% | 1.8% | 1.6% | 1.3% | 0.48% | 0.6% | 0.34% | 0.26% |
| Mar 2026 | 67.2% | 15.9% | 7.8% | 4% | 2.2% | 1.2% | 0.64% | 0.53% | 0.3% | 0.23% |
| Apr 2026 | 69.1% | 16.3% | 7.9% | 2.1% | 1.8% | 1.2% | 0.54% | 0.54% | 0.31% | 0.24% |
| May 2026 | 65.9% | 19% | 7.7% | 2% | 2.1% | 1.4% | 0.62% | 0.64% | 0.37% | 0.23% |
| Jun 2026 | 66.1% | 19.1% | 7.7% | 2% | 2.2% | 1.3% | 0.63% | 0.52% | 0.37% | 0.23% |
| Jul 2026 | 67.3% | 16% | 9.4% | 2.4% | 1.8% | 1.4% | 0.64% | 0.53% | 0.31% | 0.23% |
| Aug 2026 | 67.3% | 15.9% | 9.5% | 2.4% | 1.8% | 1.4% | 0.64% | 0.53% | 0.31% | 0.18% |
| Sep 2026 | 64.9% | 15.4% | 11.9% | 2.3% | 2.1% | 1.7% | 0.62% | 0.51% | 0.35% | 0.22% |
How has the impact.com and UpPromote comparison changed over the last 12 months?
3 findings
- impact.com was ahead of UpPromote in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, impact.com’s share of searches among affiliate program platforms worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 14.7K.
- Across the 12 months ending September 2026, UpPromote’s share of searches among affiliate program platforms worldwide moved from 0.57% to 0.62%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for affiliate program platforms worldwide in September 2026?
0 changes
Neither impact.com nor UpPromote moved beyond provider rounding among affiliate program platforms in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using impact.com’s and UpPromote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
impact.com
2 branded search terms
- impact affiliate
- impact.com
UpPromote
1 branded search term
- uppromote
Other head-to-heads among affiliate program platforms

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.