Extole vs UpPromote:Which is more popular?
In September 2026, UpPromote had more branded searches than Extole among ambassador programme platforms worldwide. UpPromote had about 5,400 branded searches, while Extole had 1,600. UpPromote made up 21.1% of all ambassador programme platform searches we track, and Extole accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about ambassador programme platforms, UpPromote appeared in two of the five answers and Extole in one. UpPromote was mentioned before Extole in two out of three answers that named either.
Who do people search for more?
UpPromote, about 3 searches for every 1 for Extole
Who does AI mention more?
UpPromote, mentioned in 2 of 5 answers, Extole in 1
Who does AI recommend more?
UpPromote, named ahead of Extole in 2 of 3 answers
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Top ambassador programme platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UpPromote was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Extole was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. UpPromote was listed before Extole in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SocialLadder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrandChamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- UpPromote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Extole1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buzzbassador1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Afluencer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ambassador programme platforms
5 answers
Asked ChatGPT
“Which ambassador programme platform should I use?”
Asked ChatGPT
“What are the best ambassador programme platforms?”
Asked ChatGPT
“What's the best ambassador programme platform for brand ambassadors?”
Searched Google, AI Overview
“brand ambassador software”
Searched Google, AI Overview
“customer referral platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Extole or UpPromote more popular in search?
This chart shows how often people search Google for Extole and UpPromote by name. Each line represents a brand's share of searches for all eight ambassador programme platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for UpPromote, Extole. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Snowball | UpPromote | Refersion | SocialLadder | Afluencer | Extole | BrandChamp | Buzzbassador |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 20% | 17.3% | 13.3% | 16.3% | 7% | 1.8% | 1.8% |
| Nov 2025 | 22% | 19.6% | 16.5% | 13% | 19.6% | 5.8% | 1.8% | 1.7% |
| Dec 2025 | 20.1% | 22% | 15.4% | 11.8% | 22% | 5.3% | 2% | 1.3% |
| Jan 2026 | 21.6% | 23% | 13.3% | 10.1% | 23% | 5.6% | 2.1% | 1.4% |
| Feb 2026 | 23.7% | 20.7% | 14.6% | 11.1% | 20.7% | 6.1% | 1.9% | 1.2% |
| Mar 2026 | 20.9% | 27.1% | 12.9% | 12.1% | 18.1% | 5.4% | 2% | 1.6% |
| Apr 2026 | 24.2% | 25.6% | 15% | 11.2% | 14% | 6.2% | 2.3% | 1.5% |
| May 2026 | 30.3% | 26.4% | 15.4% | 9.6% | 9.6% | 5.2% | 2% | 1.6% |
| Jun 2026 | 30.4% | 26.5% | 15.7% | 9.6% | 9.6% | 5.2% | 1.6% | 1.3% |
| Jul 2026 | 31.4% | 26.5% | 12.7% | 9.7% | 9.7% | 6.4% | 2% | 1.6% |
| Aug 2026 | 31.6% | 26.1% | 12.7% | 9.5% | 11.5% | 5.1% | 1.9% | 1.5% |
| Sep 2026 | 38.5% | 21.1% | 12.2% | 11.3% | 7.4% | 6.3% | 1.9% | 1.3% |
How has the Extole and UpPromote comparison changed over the last 12 months?
3 findings
- UpPromote was ahead of Extole in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Extole’s share of searches among ambassador programme platforms worldwide moved from 7% to 6.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, UpPromote’s share of searches among ambassador programme platforms worldwide moved from 20% to 21.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for ambassador programme platforms worldwide in September 2026?
2 changes
In September 2026, Extole gained share of searches among ambassador programme platforms worldwide, from 5.1% to 6.3%.
In September 2026, UpPromote lost share of searches among ambassador programme platforms worldwide, from 26.1% to 21.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Extole’s and UpPromote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ambassador programme platforms
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