Brandwave

How popular isUnicorn in search?

In September 2026, there were an estimated 6.1K branded searches for Unicorn worldwide which is down 44.5% over the last 12 months. Unicorn holds 0.98% estimated Share of Search among darts sets worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bull's40.1%
  2. Red Dragon39.7%
  3. Target14.6%
  4. Winmau3.6%
  5. Harrows1.1%
  6. Unicorn0.98%
Unicorn website (opens in a new tab)

Follow Unicorn and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Unicorn compete?

Unicorn is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Darts sets6th of 60.98%Shown below
Dartboard brands5th of 52%Show ranking

Which darts sets compete with Unicorn?

Unicorn against darts sets worldwide, by month

Share of Search by month for Bull's, Red Dragon, Target, Winmau, Unicorn. The figures are in the table below the chart.

View monthly share of search table
MonthBull'sRed DragonTargetWinmauHarrowsUnicorn
Oct 202569.9%21.1%6.3%1%1%0.63%
Nov 202582.1%11%4.9%0.99%0.46%0.5%
Dec 202564.4%15.8%12.9%3.9%1.5%1.6%
Jan 202663.5%12.7%15.5%4.6%1.8%1.9%
Feb 202672.4%14.6%8%2.9%1.1%0.98%
Mar 202671%17.4%7.8%1.9%0.89%0.96%
Apr 202664.1%23.3%8.6%2.1%0.99%0.86%
May 202652.1%34.6%8.5%2.5%1.2%1%
Jun 202662%27.5%6.8%2%0.95%0.85%
Jul 202647.5%38.6%9.5%2.3%1.1%0.95%
Aug 202643.4%43%8.7%2.6%1.2%1.1%
Sep 202640.1%39.7%14.6%3.6%1.1%0.98%

  1. 1.Bull's

    40.1%

    Held 1st. 248K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Red Dragon

    39.7%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Target

    14.6%

    Held 3rd. 90.5K estimated branded searches, +82.8% vs prior month. Share +5.9 points.

  4. 4.Winmau

    3.6%

    Held 4th. 22.2K estimated branded searches, +50% vs prior month. Share +1 points.

  5. 5.Harrows

    1.1%

    Held 5th. 6.9K estimated branded searches, -0.58% vs prior month. Share -0.1 points.

  6. 6.Unicorn

    0.98%

    Held 6th. 6.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Unicorn and its closest rivals

Every comparison with Unicorn

How has branded search demand for Unicorn changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Unicorn worldwide fell from 11K to 6.1K.
  • Across the 12 months ending September 2026, Unicorn’s estimated Share of Search among darts sets worldwide peaked at 1.9% in January 2026 and was lowest at 0.5% in November 2025.

How did search popularity change for darts sets worldwide in September 2026?

  1. In September 2026, Target gained estimated Share of Search among darts sets worldwide, from 8.7% to 14.6%.

  2. In September 2026, Winmau gained estimated Share of Search among darts sets worldwide, from 2.6% to 3.6%.

  3. In September 2026, Bull's lost estimated Share of Search among darts sets worldwide, from 43.4% to 40.1%.

  4. In September 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 43% to 39.7%.

  5. Estimated monthly branded searches for Harrows worldwide fell 62.5% over 12 measured months, from 18.4K to 6.9K in September 2026.

  6. Estimated monthly branded searches for Unicorn worldwide fell 44.5% over 12 measured months, from 11K to 6.1K in September 2026.

How is Unicorn measured?

Brandwave collects information about searches that people make online using Unicorn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • unicorn dartboard
  • unicorn darts
  • unicorn darts set

Do you work for Unicorn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Unicorn your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free