How popular isUnicorn in search?
Unicorn has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Bull's29.1%- Harrows28.8%
Red Dragon28.8%
Target10.6%
Winmau2.6%
Unicorn—
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Where does Unicorn compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Darts sets | — | — | Shown below |
| Dartboard brands | — | — | Show ranking |
Which darts sets compete with Unicorn?
Share of Search by month for Bull's, Harrows, Red Dragon, Target, Winmau, Unicorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Bull's | Harrows | Red Dragon | Target | Winmau | Unicorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 12.5% | 18.7% | 5.6% | 0.92% | — |
| Nov 2025 | 76% | 8.3% | 10.2% | 4.6% | 0.92% | — |
| Dec 2025 | 59.9% | 9.8% | 14.7% | 12% | 3.6% | — |
| Jan 2026 | 59.5% | 9.7% | 11.9% | 14.5% | 4.3% | — |
| Feb 2026 | 66% | 10.8% | 13.3% | 7.3% | 2.7% | — |
| Mar 2026 | 61.5% | 15.1% | 15.1% | 6.7% | 1.7% | — |
| Apr 2026 | 52.8% | 19.2% | 19.2% | 7.1% | 1.7% | — |
| May 2026 | 39.3% | 26.2% | 26.2% | 6.4% | 1.9% | — |
| Jun 2026 | 47% | 25.5% | 20.8% | 5.1% | 1.5% | — |
| Jul 2026 | 34.8% | 28.3% | 28.3% | 7% | 1.7% | — |
| Aug 2026 | 30.9% | 30.6% | 30.6% | 6.2% | 1.8% | — |
| Sep 2026 | 29.1% | 28.8% | 28.8% | 10.6% | 2.6% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.1% | 248K | 0% | -1.8 points | |
| 2, held 2nd | 28.8% | 246K | 0% | -1.7 points | |
| 3, held 3rd | 28.8% | 246K | 0% | -1.7 points | |
| 4, held 4th | 10.6% | 90.5K | +82.8% | +4.5 points | |
| 5, held 5th | 2.6% | 22.2K | +50% | +0.8 points | |
| —, not measured this month | — | — | — | — |
1.
Bull's29.1%
Held 1st. 248K estimated branded searches, 0% vs prior month. Share -1.8 points.
2.Harrows
28.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.7 points.
28.8%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.7 points.
4.
Target10.6%
Held 4th. 90.5K estimated branded searches, +82.8% vs prior month. Share +4.5 points.
5.
Winmau2.6%
Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +0.8 points.
—.
Unicorn—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Unicorn and its closest rivals
Every comparison with Unicorn
6 comparisons
How did search popularity change for darts sets worldwide in September 2026?
5 changes
In September 2026, Target gained estimated Share of Search among darts sets worldwide, from 6.2% to 10.6%.
In September 2026, Winmau gained estimated Share of Search among darts sets worldwide, from 1.8% to 2.6%.
In September 2026, Bull's lost estimated Share of Search among darts sets worldwide, from 30.9% to 29.1%.
In September 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 30.6% to 28.8%.
In September 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 30.6% to 28.8%.
How is Unicorn measured?
Brandwave collects information about searches that people make online using Unicorn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- unicorn dartboard
- unicorn darts
- unicorn darts set
Do you work for Unicorn? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Unicorn your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.