How popular isUbigi in search?
In September 2026, people searched for Ubigi by name about 201,000 times worldwide, about the same as the previous year. These searches made up 5.8% of all global travel eSIM provider searches, placing Ubigi fourth out of eight providers. These are worldwide searches for English-language branded terms.
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Which travel eSIM providers compete with Ubigi?
Share of searches by month for Airalo, Holafly, Saily, Ubigi, Nomad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Airalo | Holafly | Saily | Ubigi | Nomad | GigSky | Roamless | Sim Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 34.8% | 11% | 6.1% | 3% | 1.5% | 0.67% | 0.45% |
| Nov 2025 | 45.7% | 31.8% | 9.8% | 6.5% | 3.2% | 1.6% | 0.88% | 0.48% |
| Dec 2025 | 43.8% | 35.1% | 10% | 5% | 3.1% | 1.5% | 1% | 0.45% |
| Jan 2026 | 43.5% | 34.7% | 9.7% | 5.9% | 2.9% | 1.8% | 0.97% | 0.53% |
| Feb 2026 | 43% | 34.2% | 11.2% | 5.6% | 2.8% | 1.8% | 0.92% | 0.5% |
| Mar 2026 | 42% | 34.5% | 11.7% | 5.8% | 2.9% | 1.5% | 0.96% | 0.53% |
| Apr 2026 | 42.3% | 33.8% | 11.8% | 5.9% | 3% | 1.8% | 0.97% | 0.53% |
| May 2026 | 42.1% | 33.7% | 11.7% | 5.9% | 3.5% | 1.7% | 0.79% | 0.53% |
| Jun 2026 | 42.2% | 33.8% | 11.8% | 5.9% | 3.6% | 1.2% | 0.97% | 0.53% |
| Jul 2026 | 45.1% | 30.3% | 13.5% | 5% | 3.7% | 1.2% | 0.82% | 0.45% |
| Aug 2026 | 40.7% | 33.5% | 13.4% | 5.5% | 4.1% | 1.4% | 0.9% | 0.49% |
| Sep 2026 | 41.8% | 34.4% | 11.7% | 5.8% | 3.6% | 1.3% | 0.96% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.8% | 1.4M | -3.3% | +1.1 points | |
| 2, held 2nd | 34.4% | 1.2M | -3.3% | +0.9 points | |
| 3, held 3rd | 11.7% | 402K | -18.3% | -1.8 points | |
| 4, held 4th | 5.8% | 201K | 0% | +0.3 points | |
| 5, held 5th | 3.6% | 124K | -18.6% | -0.6 points | |
| 6, held 6th | 1.3% | 43.4K | -14.6% | -0.1 points | |
| 7, held 7th | 0.96% | 33.1K | 0% | +0.1 points | |
| 8, held 8th | 0.52% | 18.1K | 0% | 0 points |
1.
Airalo41.8%
Held 1st. 1.4M estimated branded searches, -3.3% vs prior month. Share +1.1 points.
2.
Holafly34.4%
Held 2nd. 1.2M estimated branded searches, -3.3% vs prior month. Share +0.9 points.
3.
Saily11.7%
Held 3rd. 402K estimated branded searches, -18.3% vs prior month. Share -1.8 points.
4.
Ubigi5.8%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Nomad3.6%
Held 5th. 124K estimated branded searches, -18.6% vs prior month. Share -0.6 points.
6.
GigSky1.3%
Held 6th. 43.4K estimated branded searches, -14.6% vs prior month. Share -0.1 points.
7.Roamless
0.96%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.52%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ubigi and its closest rivals
Every comparison with Ubigi
7 comparisons
How has branded search demand for Ubigi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ubigi worldwide held steady at 201K.
- Across the 12 months ending September 2026, Ubigi’s share of searches among travel eSIM providers worldwide peaked at 6.5% in November 2025 and was lowest at 5% in July 2026.
How did search popularity change for travel eSIM providers worldwide in September 2026?
6 changes
In September 2026, Airalo gained share of searches among travel eSIM providers worldwide, from 40.7% to 41.8%.
In September 2026, Holafly gained share of searches among travel eSIM providers worldwide, from 33.5% to 34.4%.
In September 2026, Saily lost share of searches among travel eSIM providers worldwide, from 13.4% to 11.7%.
In September 2026, Nomad lost share of searches among travel eSIM providers worldwide, from 4.1% to 3.6%.
Estimated monthly branded searches for Roamless worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.
Estimated monthly branded searches for Sim Local worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are Ubigi’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ubigi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ubigi
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Is Ubigi your brand?
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