Brandwave

GigSky vs Ubigi:Which is more popular?

In September 2026, Ubigi had more branded searches than GigSky among travel eSIM providers worldwide. Ubigi had about 201,000 branded searches, while GigSky had 43,400. Ubigi made up 5.8% of all travel eSIM provider searches we track, and GigSky accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about travel eSIM providers, Ubigi appeared in three of the five answers and GigSky in one. Ubigi was mentioned before GigSky in every answer that named either.

Among travel eSIM providers worldwide in September 2026

Who do people search for more?

Ubigi, about 5 searches for every 1 for GigSky

Ubigi 201K searchesGigSky 43.4K searches

Who does AI mention more?

Ubigi, mentioned in 3 of 5 answers, GigSky in 1

Ubigi in 3 of 5GigSky in 1 of 5

Who does AI recommend more?

Ubigi, named ahead of GigSky in 3 of 3 answers

Ubigi first in 3GigSky never first

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Top travel eSIM providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ubigi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GigSky was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ubigi was listed before GigSky in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airalo1st
  2. Holafly2nd
  3. Saily3rd
  4. Ubigi4th
  5. Roamless5th
  6. Sim Local5th
  7. Nomad7th
  8. GigSky8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airalo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Holafly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saily4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ubigi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nomad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roamless2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sim Local2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GigSky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel eSIM providers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GigSky or Ubigi more popular in search?

This chart shows how often people search Google for GigSky and Ubigi by name. Each line represents a brand's share of searches for all eight travel eSIM providers we track, month by month, from English-language searches worldwide.

GigSky and Ubigi among travel eSIM providers worldwide, by month

Share of searches by month for Ubigi, GigSky. The figures are in the table below the chart.

View monthly share of searches table
MonthAiraloHolaflySailyUbigiNomadGigSkyRoamlessSim Local
Oct 202542.4%34.8%11%6.1%3%1.5%0.67%0.45%
Nov 202545.7%31.8%9.8%6.5%3.2%1.6%0.88%0.48%
Dec 202543.8%35.1%10%5%3.1%1.5%1%0.45%
Jan 202643.5%34.7%9.7%5.9%2.9%1.8%0.97%0.53%
Feb 202643%34.2%11.2%5.6%2.8%1.8%0.92%0.5%
Mar 202642%34.5%11.7%5.8%2.9%1.5%0.96%0.53%
Apr 202642.3%33.8%11.8%5.9%3%1.8%0.97%0.53%
May 202642.1%33.7%11.7%5.9%3.5%1.7%0.79%0.53%
Jun 202642.2%33.8%11.8%5.9%3.6%1.2%0.97%0.53%
Jul 202645.1%30.3%13.5%5%3.7%1.2%0.82%0.45%
Aug 202640.7%33.5%13.4%5.5%4.1%1.4%0.9%0.49%
Sep 202641.8%34.4%11.7%5.8%3.6%1.3%0.96%0.52%

How has the GigSky and Ubigi comparison changed over the last 12 months?

3 findings
  • Ubigi was ahead of GigSky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GigSky’s share of searches among travel eSIM providers worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 50.8K to 43.4K.
  • Across the 12 months ending September 2026, Ubigi’s share of searches among travel eSIM providers worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for travel eSIM providers worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for GigSky worldwide fell 14.6% over 12 measured months, from 50.8K to 43.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using GigSky’s and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GigSky

4 branded search terms

  • esim gigsky
  • gigsky
  • gigsky e sim
  • gigsky esim

Ubigi

1 branded search term

  • ubigi

How the Brand Demand Index is measured

Other head-to-heads among travel eSIM providers

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