Airalo vs Ubigi:Which is more popular?
In September 2026, Airalo had more branded searches than Ubigi among travel eSIM providers worldwide. Airalo had about 1.4 million branded searches, while Ubigi had 201,000. Airalo made up 41.8% of all travel eSIM provider searches we track, and Ubigi accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about travel eSIM providers, Airalo appeared in all five answers and Ubigi in three. Airalo was mentioned before Ubigi in every answer.
Who do people search for more?
Airalo, about 7 searches for every 1 for Ubigi
Who does AI mention more?
Airalo, mentioned in every answer we collected
Who does AI recommend more?
Airalo, named ahead of Ubigi in every answer
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Top travel eSIM providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Airalo appeared in all five answers. Ubigi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Airalo was listed before Ubigi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Airalo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Holafly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saily4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ubigi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nomad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Roamless2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sim Local2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GigSky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel eSIM providers
5 answers
Asked ChatGPT
“Which travel eSIM provider should I use?”
Asked ChatGPT
“What are the best travel eSIM providers?”
Asked ChatGPT
“What's the best travel eSIM provider for overseas data?”
Searched Google, AI Overview
“travel esim providers”
Searched Google, AI Overview
“best travel esim”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Airalo or Ubigi more popular in search?
This chart shows how often people search Google for Airalo and Ubigi by name. Each line represents a brand's share of searches for all eight travel eSIM providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Airalo, Ubigi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Airalo | Holafly | Saily | Ubigi | Nomad | GigSky | Roamless | Sim Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 34.8% | 11% | 6.1% | 3% | 1.5% | 0.67% | 0.45% |
| Nov 2025 | 45.7% | 31.8% | 9.8% | 6.5% | 3.2% | 1.6% | 0.88% | 0.48% |
| Dec 2025 | 43.8% | 35.1% | 10% | 5% | 3.1% | 1.5% | 1% | 0.45% |
| Jan 2026 | 43.5% | 34.7% | 9.7% | 5.9% | 2.9% | 1.8% | 0.97% | 0.53% |
| Feb 2026 | 43% | 34.2% | 11.2% | 5.6% | 2.8% | 1.8% | 0.92% | 0.5% |
| Mar 2026 | 42% | 34.5% | 11.7% | 5.8% | 2.9% | 1.5% | 0.96% | 0.53% |
| Apr 2026 | 42.3% | 33.8% | 11.8% | 5.9% | 3% | 1.8% | 0.97% | 0.53% |
| May 2026 | 42.1% | 33.7% | 11.7% | 5.9% | 3.5% | 1.7% | 0.79% | 0.53% |
| Jun 2026 | 42.2% | 33.8% | 11.8% | 5.9% | 3.6% | 1.2% | 0.97% | 0.53% |
| Jul 2026 | 45.1% | 30.3% | 13.5% | 5% | 3.7% | 1.2% | 0.82% | 0.45% |
| Aug 2026 | 40.7% | 33.5% | 13.4% | 5.5% | 4.1% | 1.4% | 0.9% | 0.49% |
| Sep 2026 | 41.8% | 34.4% | 11.7% | 5.8% | 3.6% | 1.3% | 0.96% | 0.52% |
How has the Airalo and Ubigi comparison changed over the last 12 months?
3 findings
- Airalo was ahead of Ubigi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airalo’s share of searches among travel eSIM providers worldwide moved from 42.4% to 41.8%, and its estimated monthly branded searches held steady at 1.4M.
- Across the 12 months ending September 2026, Ubigi’s share of searches among travel eSIM providers worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for travel eSIM providers worldwide in September 2026?
1 change
In September 2026, Airalo gained share of searches among travel eSIM providers worldwide, from 40.7% to 41.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Airalo’s and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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