Brandwave

How popular isAiralo?

In September 2026, people searched for Airalo by name about 1.4 million times worldwide, about the same as the previous year. These searches made up 41.8% of all global travel eSIM provider searches, placing Airalo first out of eight providers. When we asked both ChatGPT and Google AI Overviews about travel eSIM providers, Airalo appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Airalo is the most searched of 8 competitors and the most recommended in AI answers.

  1. AiraloShare of searches 41.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HolaflyShare of searches 34.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SailyShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. UbigiShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. NomadShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top travel eSIM providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airalo appeared in all five answers. Airalo is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airalo1st
  2. Holafly2nd
  3. Saily3rd
  4. Ubigi4th
  5. Roamless5th
  6. Sim Local5th
  7. Nomad7th
  8. GigSky8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airalo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Holafly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saily4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ubigi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nomad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roamless2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sim Local2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GigSky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel eSIM providers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which travel eSIM providers compete with Airalo?

Airalo against travel eSIM providers worldwide, by month

Share of searches by month for Airalo, Holafly, Saily, Ubigi, Nomad. The figures are in the table below the chart.

View monthly share of searches table
MonthAiraloHolaflySailyUbigiNomadGigSkyRoamlessSim Local
Oct 202542.4%34.8%11%6.1%3%1.5%0.67%0.45%
Nov 202545.7%31.8%9.8%6.5%3.2%1.6%0.88%0.48%
Dec 202543.8%35.1%10%5%3.1%1.5%1%0.45%
Jan 202643.5%34.7%9.7%5.9%2.9%1.8%0.97%0.53%
Feb 202643%34.2%11.2%5.6%2.8%1.8%0.92%0.5%
Mar 202642%34.5%11.7%5.8%2.9%1.5%0.96%0.53%
Apr 202642.3%33.8%11.8%5.9%3%1.8%0.97%0.53%
May 202642.1%33.7%11.7%5.9%3.5%1.7%0.79%0.53%
Jun 202642.2%33.8%11.8%5.9%3.6%1.2%0.97%0.53%
Jul 202645.1%30.3%13.5%5%3.7%1.2%0.82%0.45%
Aug 202640.7%33.5%13.4%5.5%4.1%1.4%0.9%0.49%
Sep 202641.8%34.4%11.7%5.8%3.6%1.3%0.96%0.52%

  1. 1.Airalo

    41.8%

    Held 1st. 1.4M estimated branded searches, -3.3% vs prior month. Share +1.1 points.

  2. 2.Holafly

    34.4%

    Held 2nd. 1.2M estimated branded searches, -3.3% vs prior month. Share +0.9 points.

  3. 3.Saily

    11.7%

    Held 3rd. 402K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  4. 4.Ubigi

    5.8%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Nomad

    3.6%

    Held 5th. 124K estimated branded searches, -18.6% vs prior month. Share -0.6 points.

  6. 6.GigSky

    1.3%

    Held 6th. 43.4K estimated branded searches, -14.6% vs prior month. Share -0.1 points.

  7. 7.Roamless

    0.96%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Sim Local

    0.52%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Airalo and its closest rivals

Every comparison with Airalo

7 comparisons

How has branded search demand for Airalo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Airalo worldwide held steady at 1.4M.
  • Across the 12 months ending September 2026, Airalo’s share of searches among travel eSIM providers worldwide decreased from 42.4% to 41.8%.
  • Across the 12 months ending September 2026, Airalo’s share of searches among travel eSIM providers worldwide peaked at 45.7% in November 2025 and was lowest at 40.7% in August 2026.

How did search popularity change for travel eSIM providers worldwide in September 2026?

6 changes

  1. In September 2026, Airalo gained share of searches among travel eSIM providers worldwide, from 40.7% to 41.8%.

  2. In September 2026, Holafly gained share of searches among travel eSIM providers worldwide, from 33.5% to 34.4%.

  3. In September 2026, Saily lost share of searches among travel eSIM providers worldwide, from 13.4% to 11.7%.

  4. In September 2026, Nomad lost share of searches among travel eSIM providers worldwide, from 4.1% to 3.6%.

  5. Estimated monthly branded searches for Roamless worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Sim Local worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are Airalo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Airalo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • airalo
  • airalo e sim
  • airalo esim
  • e sim airalo
  • esim airalo

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