Airalo vs Holafly:Which is more popular by branded search?
In August 2026, Airalo had more branded searches than Holafly among travel eSIM providers worldwide. Airalo was estimated to have 1.5M branded searches compared to Holafly’s 1.2M, and held a 43.7% Share of Search versus Holafly’s 35.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Airalo or Holafly?
Compare brands that offer mobile data eSIMs for international travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airalo, Holafly. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad | GigSky |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.5% | 11.9% | 3.2% | 1.7% |
| Nov 2025 | 49.6% | 34.5% | 10.6% | 3.5% | 1.7% |
| Dec 2025 | 46.9% | 37.5% | 10.7% | 3.3% | 1.7% |
| Jan 2026 | 47% | 37.4% | 10.4% | 3.2% | 2% |
| Feb 2026 | 46.2% | 36.7% | 12.1% | 3% | 1.9% |
| Mar 2026 | 45.4% | 37.2% | 12.6% | 3.2% | 1.7% |
| Apr 2026 | 45.6% | 36.5% | 12.7% | 3.2% | 1.9% |
| May 2026 | 45.4% | 36.3% | 12.7% | 3.8% | 1.9% |
| Jun 2026 | 45.6% | 36.5% | 12.7% | 3.9% | 1.3% |
| Jul 2026 | 48.1% | 32.2% | 14.4% | 4% | 1.3% |
| Aug 2026 | 43.7% | 35.9% | 14.4% | 4.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Airalo and Holafly comparison changed over the last 12 months?
3 findings
- Airalo was ahead of Holafly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers worldwide moved from 45.7% to 43.7%, and its estimated monthly branded searches moved from 1.4M to 1.5M.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers worldwide moved from 37.5% to 35.9%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for travel eSIM providers worldwide in August 2026?
2 changes
In August 2026, Holafly gained estimated Share of Search among travel eSIM providers worldwide, from 32.2% to 35.9%.
In August 2026, Airalo lost estimated Share of Search among travel eSIM providers worldwide, from 48.1% to 43.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Airalo’s and Holafly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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