How popular isHolafly in search?
In August 2026, there were an estimated 1.2M branded searches for Holafly worldwide which is up 6.1% over the last 11 months. Holafly holds 35.9% estimated Share of Search among travel eSIM providers worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which travel eSIM providers compete with Holafly?
Share of Search by month for Airalo, Holafly, Saily, Nomad. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad | GigSky |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.5% | 11.9% | 3.2% | 1.7% |
| Nov 2025 | 49.6% | 34.5% | 10.6% | 3.5% | 1.7% |
| Dec 2025 | 46.9% | 37.5% | 10.7% | 3.3% | 1.7% |
| Jan 2026 | 47% | 37.4% | 10.4% | 3.2% | 2% |
| Feb 2026 | 46.2% | 36.7% | 12.1% | 3% | 1.9% |
| Mar 2026 | 45.4% | 37.2% | 12.6% | 3.2% | 1.7% |
| Apr 2026 | 45.6% | 36.5% | 12.7% | 3.2% | 1.9% |
| May 2026 | 45.4% | 36.3% | 12.7% | 3.8% | 1.9% |
| Jun 2026 | 45.6% | 36.5% | 12.7% | 3.9% | 1.3% |
| Jul 2026 | 48.1% | 32.2% | 14.4% | 4% | 1.3% |
| Aug 2026 | 43.7% | 35.9% | 14.4% | 4.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 1.5M | -18.4% | -4.4 points | |
| 2, held 2nd | 35.9% | 1.2M | +0.03% | +3.7 points | |
| 3, held 3rd | 14.4% | 493K | -10.1% | 0 points | |
| 4, held 4th | 4.4% | 152K | +0.2% | +0.5 points | |
| 5, held 5th | 1.5% | 50.9K | +3.6% | +0.2 points |
1.
Airalo43.7%
held 1st · 1.5M estimated branded searches · -18.4% vs prior month · -4.4 points
2.
Holafly35.9%
held 2nd · 1.2M estimated branded searches · +0.03% vs prior month · +3.7 points
3.
Saily14.4%
held 3rd · 493K estimated branded searches · -10.1% vs prior month · 0 points
4.
Nomad4.4%
held 4th · 152K estimated branded searches · +0.2% vs prior month · +0.5 points
5.
GigSky1.5%
held 5th · 50.9K estimated branded searches · +3.6% vs prior month · +0.2 points
Compare search popularity between Holafly and its closest rivals
How has branded search demand for Holafly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Holafly worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers worldwide decreased from 37.5% to 35.9%.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers worldwide peaked at 37.5% in October 2025 and was lowest at 32.2% in July 2026.
How did search popularity change for travel eSIM providers worldwide in August 2026?
4 changes
In August 2026, Holafly gained estimated Share of Search among travel eSIM providers worldwide, from 32.2% to 35.9%.
In August 2026, Airalo lost estimated Share of Search among travel eSIM providers worldwide, from 48.1% to 43.7%.
Saily’s estimated Share of Search among travel eSIM providers worldwide has gained ground for 3 months in a row, from 12.7% to 14.4% in August 2026.
Nomad’s estimated Share of Search among travel eSIM providers worldwide has gained ground for 3 months in a row, from 3.8% to 4.4% in August 2026.
How is Holafly measured?
Brandwave collects information about searches that people make online using Holafly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- e sim holafly
- esim holafly
- esim holafly com
- holafly
- holafly e sim
- holafly esim
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Is Holafly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.