Holafly vs Saily:Which is more popular by branded search?
In August 2026, Holafly had more branded searches than Saily among travel eSIM providers worldwide. Holafly was estimated to have 1.2M branded searches compared to Saily’s 493K, and held a 35.9% Share of Search versus Saily’s 14.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Holafly or Saily?
Compare brands that offer mobile data eSIMs for international travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Holafly, Saily. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad | GigSky |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.5% | 11.9% | 3.2% | 1.7% |
| Nov 2025 | 49.6% | 34.5% | 10.6% | 3.5% | 1.7% |
| Dec 2025 | 46.9% | 37.5% | 10.7% | 3.3% | 1.7% |
| Jan 2026 | 47% | 37.4% | 10.4% | 3.2% | 2% |
| Feb 2026 | 46.2% | 36.7% | 12.1% | 3% | 1.9% |
| Mar 2026 | 45.4% | 37.2% | 12.6% | 3.2% | 1.7% |
| Apr 2026 | 45.6% | 36.5% | 12.7% | 3.2% | 1.9% |
| May 2026 | 45.4% | 36.3% | 12.7% | 3.8% | 1.9% |
| Jun 2026 | 45.6% | 36.5% | 12.7% | 3.9% | 1.3% |
| Jul 2026 | 48.1% | 32.2% | 14.4% | 4% | 1.3% |
| Aug 2026 | 43.7% | 35.9% | 14.4% | 4.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Holafly and Saily comparison changed over the last 12 months?
3 findings
- Holafly was ahead of Saily in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers worldwide moved from 37.5% to 35.9%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Saily’s estimated Share of Search among travel eSIM providers worldwide moved from 11.9% to 14.4%, and its estimated monthly branded searches moved from 367K to 493K.
How did search popularity change for travel eSIM providers worldwide in August 2026?
2 changes
In August 2026, Holafly gained estimated Share of Search among travel eSIM providers worldwide, from 32.2% to 35.9%.
Saily’s estimated Share of Search among travel eSIM providers worldwide has gained ground for 3 months in a row, from 12.7% to 14.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Holafly’s and Saily’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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