Travel eSIM providers:Which brands are most popular in search?
In August 2026, Airalo was the most searched among travel eSIM providers worldwide, with an estimated 1.5M branded searches and 43.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare brands that offer mobile data eSIMs for international travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airalo, Holafly, Saily, Nomad. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad | GigSky |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.5% | 11.9% | 3.2% | 1.7% |
| Nov 2025 | 49.6% | 34.5% | 10.6% | 3.5% | 1.7% |
| Dec 2025 | 46.9% | 37.5% | 10.7% | 3.3% | 1.7% |
| Jan 2026 | 47% | 37.4% | 10.4% | 3.2% | 2% |
| Feb 2026 | 46.2% | 36.7% | 12.1% | 3% | 1.9% |
| Mar 2026 | 45.4% | 37.2% | 12.6% | 3.2% | 1.7% |
| Apr 2026 | 45.6% | 36.5% | 12.7% | 3.2% | 1.9% |
| May 2026 | 45.4% | 36.3% | 12.7% | 3.8% | 1.9% |
| Jun 2026 | 45.6% | 36.5% | 12.7% | 3.9% | 1.3% |
| Jul 2026 | 48.1% | 32.2% | 14.4% | 4% | 1.3% |
| Aug 2026 | 43.7% | 35.9% | 14.4% | 4.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 1.5M | -18.4% | -4.4 points | |
| 2, held 2nd | 35.9% | 1.2M | +0.03% | +3.7 points | |
| 3, held 3rd | 14.4% | 493K | -10.1% | 0 points | |
| 4, held 4th | 4.4% | 152K | +0.2% | +0.5 points | |
| 5, held 5th | 1.5% | 50.9K | +3.6% | +0.2 points |
1.
Airalo43.7%
held 1st · 1.5M estimated branded searches · -18.4% vs prior month · -4.4 points
2.
Holafly35.9%
held 2nd · 1.2M estimated branded searches · +0.03% vs prior month · +3.7 points
3.
Saily14.4%
held 3rd · 493K estimated branded searches · -10.1% vs prior month · 0 points
4.
Nomad4.4%
held 4th · 152K estimated branded searches · +0.2% vs prior month · +0.5 points
5.
GigSky1.5%
held 5th · 50.9K estimated branded searches · +3.6% vs prior month · +0.2 points
Compare search popularity between leading brands
Which brand is most popular in search among travel eSIM providers worldwide?
5 brands
In August 2026, Airalo was the most searched among travel eSIM providers worldwide, with an estimated 1.5M branded searches and 43.7% estimated Share of Search within this set. Holafly is in 2nd place, 7.8 percentage points behind at 35.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Airalo | 45.7% → 43.7% | 49.6%Nov 2025 | 43.7%Aug 2026 | 1st |
| Holafly | 37.5% → 35.9% | 37.5%Oct 2025 | 32.2%Jul 2026 | 2nd |
| Saily | 11.9% → 14.4% | 14.4%Aug 2026 | 10.4%Jan 2026 | 3rd |
| Nomad | 3.2% → 4.4% | 4.4%Aug 2026 | 3%Feb 2026 | 4th |
| GigSky | 1.7% → 1.5% | 2%Jan 2026 | 1.3%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers worldwide decreased from 45.7% to 43.7%.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers worldwide decreased from 37.5% to 35.9%.
- Across the 11 months ending August 2026, Saily’s estimated Share of Search among travel eSIM providers worldwide increased from 11.9% to 14.4%.
- Across the 11 months ending August 2026, Nomad’s estimated Share of Search among travel eSIM providers worldwide increased from 3.2% to 4.4%.
- Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers worldwide peaked at 49.6% in November 2025 and was lowest at 43.7% in August 2026.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers worldwide peaked at 37.5% in October 2025 and was lowest at 32.2% in July 2026.
- Across the 11 months ending August 2026, Saily’s estimated Share of Search among travel eSIM providers worldwide peaked at 14.4% in August 2026 and was lowest at 10.4% in January 2026.
- Across the 11 months ending August 2026, Nomad’s estimated Share of Search among travel eSIM providers worldwide peaked at 4.4% in August 2026 and was lowest at 3% in February 2026.
- Across the 11 months ending August 2026, GigSky held steady: its estimated Share of Search among travel eSIM providers worldwide moved less than 0.5 percentage points.
How did search popularity change for travel eSIM providers worldwide in August 2026?
4 changes
In August 2026, Holafly gained estimated Share of Search among travel eSIM providers worldwide, from 32.2% to 35.9%.
In August 2026, Airalo lost estimated Share of Search among travel eSIM providers worldwide, from 48.1% to 43.7%.
Saily’s estimated Share of Search among travel eSIM providers worldwide has gained ground for 3 months in a row, from 12.7% to 14.4% in August 2026.
Nomad’s estimated Share of Search among travel eSIM providers worldwide has gained ground for 3 months in a row, from 3.8% to 4.4% in August 2026.
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