How popular isNomad in search?
In August 2026, there were an estimated 152K branded searches for Nomad worldwide which is up 52.3% over the last 11 months. Nomad holds 4.4% estimated Share of Search among travel eSIM providers worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which travel eSIM providers compete with Nomad?
Share of Search by month for Airalo, Holafly, Saily, Nomad. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad | GigSky |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.5% | 11.9% | 3.2% | 1.7% |
| Nov 2025 | 49.6% | 34.5% | 10.6% | 3.5% | 1.7% |
| Dec 2025 | 46.9% | 37.5% | 10.7% | 3.3% | 1.7% |
| Jan 2026 | 47% | 37.4% | 10.4% | 3.2% | 2% |
| Feb 2026 | 46.2% | 36.7% | 12.1% | 3% | 1.9% |
| Mar 2026 | 45.4% | 37.2% | 12.6% | 3.2% | 1.7% |
| Apr 2026 | 45.6% | 36.5% | 12.7% | 3.2% | 1.9% |
| May 2026 | 45.4% | 36.3% | 12.7% | 3.8% | 1.9% |
| Jun 2026 | 45.6% | 36.5% | 12.7% | 3.9% | 1.3% |
| Jul 2026 | 48.1% | 32.2% | 14.4% | 4% | 1.3% |
| Aug 2026 | 43.7% | 35.9% | 14.4% | 4.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 1.5M | -18.4% | -4.4 points | |
| 2, held 2nd | 35.9% | 1.2M | +0.03% | +3.7 points | |
| 3, held 3rd | 14.4% | 493K | -10.1% | 0 points | |
| 4, held 4th | 4.4% | 152K | +0.2% | +0.5 points | |
| 5, held 5th | 1.5% | 50.9K | +3.6% | +0.2 points |
1.
Airalo43.7%
held 1st · 1.5M estimated branded searches · -18.4% vs prior month · -4.4 points
2.
Holafly35.9%
held 2nd · 1.2M estimated branded searches · +0.03% vs prior month · +3.7 points
3.
Saily14.4%
held 3rd · 493K estimated branded searches · -10.1% vs prior month · 0 points
4.
Nomad4.4%
held 4th · 152K estimated branded searches · +0.2% vs prior month · +0.5 points
5.
GigSky1.5%
held 5th · 50.9K estimated branded searches · +3.6% vs prior month · +0.2 points
Compare search popularity between Nomad and its closest rivals
How has branded search demand for Nomad changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nomad worldwide rose from 99.7K to 152K.
- Across the 11 months ending August 2026, Nomad’s estimated Share of Search among travel eSIM providers worldwide increased from 3.2% to 4.4%.
- Across the 11 months ending August 2026, Nomad’s estimated Share of Search among travel eSIM providers worldwide peaked at 4.4% in August 2026 and was lowest at 3% in February 2026.
How did search popularity change for travel eSIM providers worldwide in August 2026?
4 changes
In August 2026, Holafly gained estimated Share of Search among travel eSIM providers worldwide, from 32.2% to 35.9%.
In August 2026, Airalo lost estimated Share of Search among travel eSIM providers worldwide, from 48.1% to 43.7%.
Saily’s estimated Share of Search among travel eSIM providers worldwide has gained ground for 3 months in a row, from 12.7% to 14.4% in August 2026.
Nomad’s estimated Share of Search among travel eSIM providers worldwide has gained ground for 3 months in a row, from 3.8% to 4.4% in August 2026.
How is Nomad measured?
Brandwave collects information about searches that people make online using Nomad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- e sim nomad
- esim nomad
- getnomad app
- nomad e sim
- nomad esim
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Is Nomad your brand?
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