Nomad vs Saily:Which is more popular by branded search?
In August 2026, Saily had more branded searches than Nomad among travel eSIM providers worldwide. Saily was estimated to have 493K branded searches compared to Nomad’s 152K, and held a 14.4% Share of Search versus Nomad’s 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Nomad or Saily?
Compare brands that offer mobile data eSIMs for international travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saily, Nomad. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad | GigSky |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.5% | 11.9% | 3.2% | 1.7% |
| Nov 2025 | 49.6% | 34.5% | 10.6% | 3.5% | 1.7% |
| Dec 2025 | 46.9% | 37.5% | 10.7% | 3.3% | 1.7% |
| Jan 2026 | 47% | 37.4% | 10.4% | 3.2% | 2% |
| Feb 2026 | 46.2% | 36.7% | 12.1% | 3% | 1.9% |
| Mar 2026 | 45.4% | 37.2% | 12.6% | 3.2% | 1.7% |
| Apr 2026 | 45.6% | 36.5% | 12.7% | 3.2% | 1.9% |
| May 2026 | 45.4% | 36.3% | 12.7% | 3.8% | 1.9% |
| Jun 2026 | 45.6% | 36.5% | 12.7% | 3.9% | 1.3% |
| Jul 2026 | 48.1% | 32.2% | 14.4% | 4% | 1.3% |
| Aug 2026 | 43.7% | 35.9% | 14.4% | 4.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Nomad and Saily comparison changed over the last 12 months?
3 findings
- Saily was ahead of Nomad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nomad’s estimated Share of Search among travel eSIM providers worldwide moved from 3.2% to 4.4%, and its estimated monthly branded searches moved from 99.7K to 152K.
- Across the 11 months ending August 2026, Saily’s estimated Share of Search among travel eSIM providers worldwide moved from 11.9% to 14.4%, and its estimated monthly branded searches moved from 367K to 493K.
How did search popularity change for travel eSIM providers worldwide in August 2026?
2 changes
Saily’s estimated Share of Search among travel eSIM providers worldwide has gained ground for 3 months in a row, from 12.7% to 14.4% in August 2026.
Nomad’s estimated Share of Search among travel eSIM providers worldwide has gained ground for 3 months in a row, from 3.8% to 4.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nomad’s and Saily’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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