Brandwave

How popular isSaily?

In September 2026, people searched for Saily by name about 402,000 times worldwide, a 9.8% increase from the previous year. These searches made up 11.7% of all global travel eSIM provider searches, placing Saily third out of eight providers. When we asked both ChatGPT and Google AI Overviews about travel eSIM providers, Saily appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Saily is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. AiraloShare of searches 41.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HolaflyShare of searches 34.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SailyShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. UbigiShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. NomadShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+3 more

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Top travel eSIM providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saily was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Saily is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airalo1st
  2. Holafly2nd
  3. Saily3rd
  4. Ubigi4th
  5. Roamless5th
  6. Sim Local5th
  7. Nomad7th
  8. GigSky8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airalo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Holafly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saily4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ubigi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nomad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roamless2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sim Local2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GigSky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel eSIM providers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which travel eSIM providers compete with Saily?

Saily against travel eSIM providers worldwide, by month

Share of searches by month for Airalo, Holafly, Saily, Ubigi, Nomad. The figures are in the table below the chart.

View monthly share of searches table
MonthAiraloHolaflySailyUbigiNomadGigSkyRoamlessSim Local
Oct 202542.4%34.8%11%6.1%3%1.5%0.67%0.45%
Nov 202545.7%31.8%9.8%6.5%3.2%1.6%0.88%0.48%
Dec 202543.8%35.1%10%5%3.1%1.5%1%0.45%
Jan 202643.5%34.7%9.7%5.9%2.9%1.8%0.97%0.53%
Feb 202643%34.2%11.2%5.6%2.8%1.8%0.92%0.5%
Mar 202642%34.5%11.7%5.8%2.9%1.5%0.96%0.53%
Apr 202642.3%33.8%11.8%5.9%3%1.8%0.97%0.53%
May 202642.1%33.7%11.7%5.9%3.5%1.7%0.79%0.53%
Jun 202642.2%33.8%11.8%5.9%3.6%1.2%0.97%0.53%
Jul 202645.1%30.3%13.5%5%3.7%1.2%0.82%0.45%
Aug 202640.7%33.5%13.4%5.5%4.1%1.4%0.9%0.49%
Sep 202641.8%34.4%11.7%5.8%3.6%1.3%0.96%0.52%

  1. 1.Airalo

    41.8%

    Held 1st. 1.4M estimated branded searches, -3.3% vs prior month. Share +1.1 points.

  2. 2.Holafly

    34.4%

    Held 2nd. 1.2M estimated branded searches, -3.3% vs prior month. Share +0.9 points.

  3. 3.Saily

    11.7%

    Held 3rd. 402K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  4. 4.Ubigi

    5.8%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Nomad

    3.6%

    Held 5th. 124K estimated branded searches, -18.6% vs prior month. Share -0.6 points.

  6. 6.GigSky

    1.3%

    Held 6th. 43.4K estimated branded searches, -14.6% vs prior month. Share -0.1 points.

  7. 7.Roamless

    0.96%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Sim Local

    0.52%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Saily and its closest rivals

Every comparison with Saily

7 comparisons

How has branded search demand for Saily changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Saily worldwide rose from 366K to 402K.
  • Across the 12 months ending September 2026, Saily’s share of searches among travel eSIM providers worldwide increased from 11% to 11.7%.
  • Across the 12 months ending September 2026, Saily’s share of searches among travel eSIM providers worldwide peaked at 13.5% in July 2026 and was lowest at 9.7% in January 2026.

How did search popularity change for travel eSIM providers worldwide in September 2026?

6 changes

  1. In September 2026, Airalo gained share of searches among travel eSIM providers worldwide, from 40.7% to 41.8%.

  2. In September 2026, Holafly gained share of searches among travel eSIM providers worldwide, from 33.5% to 34.4%.

  3. In September 2026, Saily lost share of searches among travel eSIM providers worldwide, from 13.4% to 11.7%.

  4. In September 2026, Nomad lost share of searches among travel eSIM providers worldwide, from 4.1% to 3.6%.

  5. Estimated monthly branded searches for Roamless worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Sim Local worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are Saily’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Saily’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saily
  • saily esim

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How the Brand Demand Index is measured

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