Roamless vs Saily:Which is more popular?
In September 2026, Saily had more branded searches than Roamless among travel eSIM providers worldwide. Saily had about 402,000 branded searches, while Roamless had 33,100. Saily made up 11.7% of all travel eSIM provider searches we track, and Roamless accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about travel eSIM providers, Saily appeared in four of the five answers and Roamless in two. Saily was mentioned before Roamless in every answer that named either.
Who do people search for more?
Saily, about 12 searches for every 1 for Roamless
Who does AI mention more?
Saily, mentioned in 4 of 5 answers, Roamless in 2
Who does AI recommend more?
Saily, named ahead of Roamless in 4 of 4 answers
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Top travel eSIM providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Saily was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Roamless was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Saily was listed before Roamless in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Airalo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Holafly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Saily4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ubigi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nomad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Roamless2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sim Local2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GigSky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel eSIM providers
5 answers
Asked ChatGPT
“Which travel eSIM provider should I use?”
Asked ChatGPT
“What are the best travel eSIM providers?”
Asked ChatGPT
“What's the best travel eSIM provider for overseas data?”
Searched Google, AI Overview
“travel esim providers”
Searched Google, AI Overview
“best travel esim”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Roamless or Saily more popular in search?
This chart shows how often people search Google for Roamless and Saily by name. Each line represents a brand's share of searches for all eight travel eSIM providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Saily, Roamless. The figures are in the table below the chart.
View monthly share of searches table
| Month | Airalo | Holafly | Saily | Ubigi | Nomad | GigSky | Roamless | Sim Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 34.8% | 11% | 6.1% | 3% | 1.5% | 0.67% | 0.45% |
| Nov 2025 | 45.7% | 31.8% | 9.8% | 6.5% | 3.2% | 1.6% | 0.88% | 0.48% |
| Dec 2025 | 43.8% | 35.1% | 10% | 5% | 3.1% | 1.5% | 1% | 0.45% |
| Jan 2026 | 43.5% | 34.7% | 9.7% | 5.9% | 2.9% | 1.8% | 0.97% | 0.53% |
| Feb 2026 | 43% | 34.2% | 11.2% | 5.6% | 2.8% | 1.8% | 0.92% | 0.5% |
| Mar 2026 | 42% | 34.5% | 11.7% | 5.8% | 2.9% | 1.5% | 0.96% | 0.53% |
| Apr 2026 | 42.3% | 33.8% | 11.8% | 5.9% | 3% | 1.8% | 0.97% | 0.53% |
| May 2026 | 42.1% | 33.7% | 11.7% | 5.9% | 3.5% | 1.7% | 0.79% | 0.53% |
| Jun 2026 | 42.2% | 33.8% | 11.8% | 5.9% | 3.6% | 1.2% | 0.97% | 0.53% |
| Jul 2026 | 45.1% | 30.3% | 13.5% | 5% | 3.7% | 1.2% | 0.82% | 0.45% |
| Aug 2026 | 40.7% | 33.5% | 13.4% | 5.5% | 4.1% | 1.4% | 0.9% | 0.49% |
| Sep 2026 | 41.8% | 34.4% | 11.7% | 5.8% | 3.6% | 1.3% | 0.96% | 0.52% |
How has the Roamless and Saily comparison changed over the last 12 months?
3 findings
- Saily was ahead of Roamless in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roamless’ share of searches among travel eSIM providers worldwide moved from 0.67% to 0.96%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
- Across the 12 months ending September 2026, Saily’s share of searches among travel eSIM providers worldwide moved from 11% to 11.7%, and its estimated monthly branded searches moved from 366K to 402K.
How did search popularity change for travel eSIM providers worldwide in September 2026?
2 changes
In September 2026, Saily lost share of searches among travel eSIM providers worldwide, from 13.4% to 11.7%.
Estimated monthly branded searches for Roamless worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Roamless’ and Saily’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among travel eSIM providers
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