Sim Local vs Ubigi:Which is searched more?
In September 2026, Ubigi had more branded searches than Sim Local among travel eSIM providers worldwide. Ubigi had about 201,000 branded searches, while Sim Local had 18,100. Ubigi made up 5.8% of all travel eSIM provider searches we track, and Sim Local accounted for 0.52%. These are worldwide searches for English-language branded terms.
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Is Sim Local or Ubigi more popular in search?
Compare brands that offer mobile data eSIMs for international travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ubigi, Sim Local. The figures are in the table below the chart.
View monthly share of searches table
| Month | Airalo | Holafly | Saily | Ubigi | Nomad | GigSky | Roamless | Sim Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 34.8% | 11% | 6.1% | 3% | 1.5% | 0.67% | 0.45% |
| Nov 2025 | 45.7% | 31.8% | 9.8% | 6.5% | 3.2% | 1.6% | 0.88% | 0.48% |
| Dec 2025 | 43.8% | 35.1% | 10% | 5% | 3.1% | 1.5% | 1% | 0.45% |
| Jan 2026 | 43.5% | 34.7% | 9.7% | 5.9% | 2.9% | 1.8% | 0.97% | 0.53% |
| Feb 2026 | 43% | 34.2% | 11.2% | 5.6% | 2.8% | 1.8% | 0.92% | 0.5% |
| Mar 2026 | 42% | 34.5% | 11.7% | 5.8% | 2.9% | 1.5% | 0.96% | 0.53% |
| Apr 2026 | 42.3% | 33.8% | 11.8% | 5.9% | 3% | 1.8% | 0.97% | 0.53% |
| May 2026 | 42.1% | 33.7% | 11.7% | 5.9% | 3.5% | 1.7% | 0.79% | 0.53% |
| Jun 2026 | 42.2% | 33.8% | 11.8% | 5.9% | 3.6% | 1.2% | 0.97% | 0.53% |
| Jul 2026 | 45.1% | 30.3% | 13.5% | 5% | 3.7% | 1.2% | 0.82% | 0.45% |
| Aug 2026 | 40.7% | 33.5% | 13.4% | 5.5% | 4.1% | 1.4% | 0.9% | 0.49% |
| Sep 2026 | 41.8% | 34.4% | 11.7% | 5.8% | 3.6% | 1.3% | 0.96% | 0.52% |
How has the Sim Local and Ubigi comparison changed over the last 12 months?
3 findings
- Ubigi was ahead of Sim Local in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sim Local’s share of searches among travel eSIM providers worldwide moved from 0.45% to 0.52%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Ubigi’s share of searches among travel eSIM providers worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for travel eSIM providers worldwide in September 2026?
1 change
Estimated monthly branded searches for Sim Local worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sim Local’s and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among travel eSIM providers
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