Roamless vs Ubigi:Which is more popular?
In September 2026, Ubigi had more branded searches than Roamless among travel eSIM providers worldwide. Ubigi had about 201,000 branded searches, while Roamless had 33,100. Ubigi made up 5.8% of all travel eSIM provider searches we track, and Roamless accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about travel eSIM providers, Ubigi appeared in three of the five answers and Roamless in two. Ubigi was mentioned before Roamless in three out of five answers.
Who do people search for more?
Ubigi, about 6 searches for every 1 for Roamless
Who does AI mention more?
Ubigi, mentioned in 3 of 5 answers, Roamless in 2
Who does AI recommend more?
Ubigi, named ahead of Roamless in 3 of 5 answers
Follow Roamless vs Ubigi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top travel eSIM providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ubigi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Roamless was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ubigi was listed before Roamless in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Airalo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Holafly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saily4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ubigi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nomad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Roamless2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sim Local2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GigSky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel eSIM providers
5 answers
Asked ChatGPT
“Which travel eSIM provider should I use?”
Asked ChatGPT
“What are the best travel eSIM providers?”
Asked ChatGPT
“What's the best travel eSIM provider for overseas data?”
Searched Google, AI Overview
“travel esim providers”
Searched Google, AI Overview
“best travel esim”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Roamless or Ubigi more popular in search?
This chart shows how often people search Google for Roamless and Ubigi by name. Each line represents a brand's share of searches for all eight travel eSIM providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Ubigi, Roamless. The figures are in the table below the chart.
View monthly share of searches table
| Month | Airalo | Holafly | Saily | Ubigi | Nomad | GigSky | Roamless | Sim Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 34.8% | 11% | 6.1% | 3% | 1.5% | 0.67% | 0.45% |
| Nov 2025 | 45.7% | 31.8% | 9.8% | 6.5% | 3.2% | 1.6% | 0.88% | 0.48% |
| Dec 2025 | 43.8% | 35.1% | 10% | 5% | 3.1% | 1.5% | 1% | 0.45% |
| Jan 2026 | 43.5% | 34.7% | 9.7% | 5.9% | 2.9% | 1.8% | 0.97% | 0.53% |
| Feb 2026 | 43% | 34.2% | 11.2% | 5.6% | 2.8% | 1.8% | 0.92% | 0.5% |
| Mar 2026 | 42% | 34.5% | 11.7% | 5.8% | 2.9% | 1.5% | 0.96% | 0.53% |
| Apr 2026 | 42.3% | 33.8% | 11.8% | 5.9% | 3% | 1.8% | 0.97% | 0.53% |
| May 2026 | 42.1% | 33.7% | 11.7% | 5.9% | 3.5% | 1.7% | 0.79% | 0.53% |
| Jun 2026 | 42.2% | 33.8% | 11.8% | 5.9% | 3.6% | 1.2% | 0.97% | 0.53% |
| Jul 2026 | 45.1% | 30.3% | 13.5% | 5% | 3.7% | 1.2% | 0.82% | 0.45% |
| Aug 2026 | 40.7% | 33.5% | 13.4% | 5.5% | 4.1% | 1.4% | 0.9% | 0.49% |
| Sep 2026 | 41.8% | 34.4% | 11.7% | 5.8% | 3.6% | 1.3% | 0.96% | 0.52% |
How has the Roamless and Ubigi comparison changed over the last 12 months?
3 findings
- Ubigi was ahead of Roamless in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roamless’ share of searches among travel eSIM providers worldwide moved from 0.67% to 0.96%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
- Across the 12 months ending September 2026, Ubigi’s share of searches among travel eSIM providers worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for travel eSIM providers worldwide in September 2026?
1 change
Estimated monthly branded searches for Roamless worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Roamless’ and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among travel eSIM providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.