How popular isTherasage?
In September 2026, people searched for Therasage by name about 3,600 times worldwide, an 18.2% decrease from the previous year. These searches made up 4.8% of all global home sauna brand searches, placing Therasage ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about home sauna brands, Therasage did not appear in any of the answers.
Therasage is the ninth most searched of 10 competitors and not listed in any AI answer.
HarviaShare of searches 28.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Clearlight SaunasShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Almost HeavenShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
HigherDOSEShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TherasageShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top home sauna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Therasage did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sun Home Saunas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Almost Heaven3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harvia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunlighten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finnleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clearlight Saunas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HigherDOSE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finnmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Therasage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JNH Lifestyles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home sauna brands
5 answers
Asked ChatGPT
“Which home sauna brand should I buy?”
Asked ChatGPT
“What are the best home sauna brands?”
Asked ChatGPT
“What's the best infrared sauna brand for a small space?”
Searched Google, AI Overview
“infrared sauna”
Searched Google, AI Overview
“home sauna”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which home sauna brands compete with Therasage?
Share of searches by month for Harvia, Clearlight Saunas, Almost Heaven, HigherDOSE, Sun Home Saunas, Sunlighten, Finnleo, Finnmark, Therasage, JNH Lifestyles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvia | Clearlight Saunas | Almost Heaven | HigherDOSE | Sun Home Saunas | Sunlighten | Finnleo | Finnmark | Therasage | JNH Lifestyles |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 20.4% | 9.1% | 7.4% | 9.1% | 7.4% | 6.8% | 4.1% | 5% | 2.9% |
| Nov 2025 | 24.9% | 18.2% | 9.9% | 9.9% | 9.9% | 8.1% | 7% | 3.6% | 5.4% | 2.9% |
| Dec 2025 | 19.5% | 13.5% | 13.5% | 11% | 16.5% | 7.4% | 6.3% | 3.3% | 6% | 3.1% |
| Jan 2026 | 22.6% | 15.6% | 15.6% | 10.4% | 10.4% | 7% | 7.7% | 3.8% | 3.8% | 3% |
| Feb 2026 | 26.3% | 18.2% | 9.9% | 9.9% | 9.9% | 6.6% | 7% | 4.4% | 4.4% | 3.3% |
| Mar 2026 | 26.4% | 14.9% | 10% | 10% | 12.2% | 6.6% | 7.3% | 5.4% | 4.4% | 2.8% |
| Apr 2026 | 25.9% | 15.5% | 10.4% | 10.4% | 12.7% | 6.9% | 6.3% | 4.6% | 4.6% | 2.7% |
| May 2026 | 26.5% | 15.9% | 10.6% | 8.7% | 13% | 7.1% | 6.4% | 4.7% | 4.7% | 2.5% |
| Jun 2026 | 28.2% | 13.8% | 11.3% | 9.2% | 9.2% | 7.5% | 6.8% | 5% | 6.1% | 2.8% |
| Jul 2026 | 29.1% | 13.5% | 9% | 11% | 11% | 6% | 6.7% | 4.9% | 6% | 2.8% |
| Aug 2026 | 29.1% | 13.4% | 9% | 11% | 11% | 7.3% | 6.7% | 4.9% | 4.9% | 2.7% |
| Sep 2026 | 28.8% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% | 6.6% | 5.9% | 4.8% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.8% | 21.4K | 0% | -0.3 points | |
| 2, held 2nd | 13.3% | 9.9K | 0% | -0.1 points | |
| 3, moved from 5th to 3rd | 10.9% | 8.1K | +22.7% | +1.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 10.9% | 8.1K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 8.9% | 6.6K | -18.5% | -2.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.3% | 5.4K | 0% | -0.1 points | |
| 7, held 7th | 6.6% | 4.9K | 0% | -0.1 points | |
| 8, held 8th | 5.9% | 4.4K | +22.2% | +1 points | |
| 9, held 9th | 4.8% | 3.6K | 0% | 0 points | |
| 10, held 10th | 2.5% | 1.9K | -6.4% | -0.2 points |
1.
Harvia28.8%
Held 1st. 21.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
13.3%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.9%
Moved from 5th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.9 points.
10.9%
Moved from 3rd to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.9%
Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.1 points.
7.3%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Finnleo6.6%
Held 7th. 4.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Finnmark5.9%
Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1 points.
4.8%
Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
2.5%
Held 10th. 1.9K estimated branded searches, -6.4% vs prior month. Share -0.2 points.
Compare popularity between Therasage and its closest rivals
Every comparison with Therasage
9 comparisons
How has branded search demand for Therasage changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Therasage worldwide fell from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Therasage’s share of searches among home sauna brands worldwide peaked at 6.1% in June 2026 and was lowest at 3.8% in January 2026.
- Across the 12 months ending September 2026, Therasage fell from 8th to 9th among home sauna brands worldwide.
How did search popularity change for home sauna brands worldwide in September 2026?
6 changes
In September 2026, Almost Heaven overtook HigherDOSE and Sun Home Saunas to rank 3rd among home sauna brands worldwide, with 10.9% of the searches.
In September 2026, Finnmark gained share of searches among home sauna brands worldwide, from 4.9% to 5.9%.
In September 2026, Sun Home Saunas lost share of searches among home sauna brands worldwide, from 11% to 8.9%.
Therasage’s share of searches among home sauna brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.8% in September 2026.
Estimated monthly branded searches for HigherDOSE worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Clearlight Saunas worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.
How are Therasage’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Therasage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- therasage
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Is Therasage your brand?
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