Brandwave

Sunlighten vs Therasage:Which is searched more?

In September 2026, Sunlighten had more branded searches than Therasage among home sauna brands worldwide. Sunlighten had about 5,400 branded searches, while Therasage had 3,600. Sunlighten made up 7.3% of all home sauna brand searches we track, and Therasage accounted for 4.8%. These are worldwide searches for English-language branded terms.

Share of searches among home sauna brands worldwide in September 2026Is Sunlighten or Therasage more popular in search?
Sunlighten7.3%5.4K searches
vs
Therasage4.8%3.6K searches

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Is Sunlighten or Therasage more popular in search?

Compare the brands people buy home saunas and sauna blankets from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sunlighten and Therasage among home sauna brands worldwide, by month

Share of searches by month for Sunlighten, Therasage. The figures are in the table below the chart.

View monthly share of searches table
MonthHarviaClearlight SaunasAlmost HeavenHigherDOSESun Home SaunasSunlightenFinnleoFinnmarkTherasageJNH Lifestyles
Oct 202527.8%20.4%9.1%7.4%9.1%7.4%6.8%4.1%5%2.9%
Nov 202524.9%18.2%9.9%9.9%9.9%8.1%7%3.6%5.4%2.9%
Dec 202519.5%13.5%13.5%11%16.5%7.4%6.3%3.3%6%3.1%
Jan 202622.6%15.6%15.6%10.4%10.4%7%7.7%3.8%3.8%3%
Feb 202626.3%18.2%9.9%9.9%9.9%6.6%7%4.4%4.4%3.3%
Mar 202626.4%14.9%10%10%12.2%6.6%7.3%5.4%4.4%2.8%
Apr 202625.9%15.5%10.4%10.4%12.7%6.9%6.3%4.6%4.6%2.7%
May 202626.5%15.9%10.6%8.7%13%7.1%6.4%4.7%4.7%2.5%
Jun 202628.2%13.8%11.3%9.2%9.2%7.5%6.8%5%6.1%2.8%
Jul 202629.1%13.5%9%11%11%6%6.7%4.9%6%2.8%
Aug 202629.1%13.4%9%11%11%7.3%6.7%4.9%4.9%2.7%
Sep 202628.8%13.3%10.9%10.9%8.9%7.3%6.6%5.9%4.8%2.5%

How has the Sunlighten and Therasage comparison changed over the last 12 months?

3 findings
  • Sunlighten was ahead of Therasage in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sunlighten’s share of searches among home sauna brands worldwide moved from 7.4% to 7.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Therasage’s share of searches among home sauna brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for home sauna brands worldwide in September 2026?

2 changes
  1. Therasage’s share of searches among home sauna brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.8% in September 2026.

  2. Estimated monthly branded searches for Sunlighten worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sunlighten’s and Therasage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sunlighten

1 branded search term

  • sunlighten

Therasage

1 branded search term

  • therasage

How the Brand Demand Index is measured

Other head-to-heads among home sauna brands

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